500 Million Internet Users in Asia-Pacific

FEBRUARY 12, 2008

Ben Macklin, Senior Analyst

According to recent estimates there were 6.6 billion people in the world in 2007. Of that number, 1.15 billion, or 17.5%, were regular Internet users. By 2012, eMarketer projects that over 1.7 billion people worldwide (24.5%) will access the Internet at least once per month.This year will see China overtake the United States as the most populous Internet nation in the world and the Asia-Pacific region will top 500 million Internet users.

By 2012, nearly 50% of the world’s Internet population will live in the Asia-Pacific region. The share of the world’s Internet users in Europe and North America will fall, though absolute numbers will continue to rise in both regions, as the share of users in Latin America and the Asia-Pacific region both grow.

The Netherlands and the Scandinavian countries lead the world in terms of Internet penetration, and reached something of a saturation point around 80% of the population in 2007.

Countries such as China, Russia, India, Brazil and Mexico are relatively immature Internet markets and will be the primary drivers for worldwide Internet user growth over the next five years.

eMarketer recently updated its Internet user estimates for 25 countries worldwide. These estimates and many others, are available to eMarketer subscribers. 

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