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Online Video: News and User-Generated Content

Posted by Mort Greenberg on March 15, 2008

Source: http://emarketer.com

MARCH 14, 2008
 

ABI Research surveyed 1,000 US Internet users during December 2007 and found significant uptake of online video services. The study found that 86% of respondents were already viewing online video content.

The most popular type of video content was news, with 65% of respondents watching it online.

Movie trailers and user-generated content were the next most popular; each was watched by 45%.

In addition, a significant 31% of respondents were also watching TV shows online, countering the notion that Web video is only suited for short-form content.

When it comes to paying for video online, only 5% of respondents actually paid for the content they watched, with most paying less than $5 per week.

This level of spending may already represent a price ceiling, according to ABI .  

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