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News Highlights: Mobile Advertising

Posted by Mort Greenberg on April 4, 2008


Millennial Media Adds Verizon Wireless to Its Mobile Ad Audience
FOXBusiness – USA
These mobile advertising networks — the fastest-growing in the industry — include MBrand for targeted audiences across premium content, and Decktrade for
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MediaSpan Partners With Verve Wireless to Bring Mobile Solutions
Earthtimes – London,UK
“The mobile medium introduces a new revenue stream for our publishing clients and is poised to garner higher-than-average advertising rates.
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Execs at CTIA From W3C to Virgin Mobile and Start-Ups Produce
Market Wire (press release) – USA
And that’s what it will take to bring the desktop experience — or even better — to the mobile.” Hagros was also interviewed about mobile advertising and
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CTIA Honors Zumobi With E-Tech Award at 2008 Wireless Conference
Earthtimes – London,UK
Zumobi is a new and open mobile widget platform with an engaging Zooming User Interface. Free to consumers and supported by an advertising business model,
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MediaSpan, Verve Wireless Offer Mobile Solutions
Editor & Publisher – USA
The new MediaSpan Mobile Platform allows current customers to deliver content and advertising to any handheld device with Web access.
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Vodafone chief tells mobile users he knows where they live
Register – London,England,UK
By Cade Metz in Las Vegas (I¢ª(B More by this author Vodafone CEO Arun Sarin believes that wireless users will happily opt-in to mobile advertising.
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Yahoo! Details Strategy to Lead & Grow the Mobile Ecosystem
IT News Online – Mumbai,Maharashtra,India
Yahoo! currently offers mobile display advertising in 23 territories across Europe, Asia and the Americas; and search marketing solutions in the United
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Mobile context firewalls – aggregated mobile membership clubs??
By Dean Bubley(Dean Bubley)
I’m wondering if one of the best ways for users to collectively protect their privacy, and also get extra benefits (and a greater share of advertising revenue kick-backs) would be to organise into membership organisations for mobile
Dean Bubley’s Disruptive Wireless –

XM Radio Mobile for BlackBerry launches
By Chris Davies
OpenVideo works in many different mobile content ecosystems, seamlessly operating with major search, advertising, billing and user interface frameworks. QuickPlay Media Inc. has offices in Toronto, San Francisco and London. For
PHONE Magazine –

CTIA: Cool Mobile Search Engine Schemes, Connecting Web & Mobile
By Peggy Anne Salz
Speaking of podcasts, I recorded two with John du Pre Gauntt, Senior Wireless Analyst, eMarketer, deep-diving into his recent mobile advertising report findings and discussing the recent shifts in the mobile search landscape.
msearchgroove –

SMSJock and FuelCels Team Up For Budget-Minded Mobile Marketing
By michael
As the mobile marketing industry learned on the heels of the CTIA Semi Annual Wireless Survey, SMS-based interactive campaigns generate accelerated response rates and promise to better engage customers than other advertising
Mobile Marketing Watch –

CTIA Data Trends US Market Almost Saturated
By admin
Where this will get really interesting is when companies like Equals are combining the power of Social Media and Wireless Technology to leverage mobile advertising opportunities. Equals has created a “Party Line” where users can
Social Networking Media and Sales… –


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