Online Brand Advertising News

Source: http://news.google.com

Can Clicks Hurt? Mediapost.com, NY – Apr 3, 2008 Brand advertising within social networking and other applications does not have to damage the brand and user experience, but it does require that publishers …

Online advertising ‘must adapt to social networks’ Siliconrepublic.com, Ireland – Apr 3, 2008 “Simply running standard advertising on social networking sites does not connect with users. Early signs indicate that many brands don’t have the kind of …

Building the Obama Brand ClickZ News, NY – 14 hours ago Since the advent of online advertising over a decade ago, researchers’ jobs have grown more difficult due to new media platforms. …

Home & Garden Advertisers Tap Into 9.4 Million Monthly Unique … FOXBusiness – 20 hours ago Analysts predict that US online advertising spend will continue to grow through 2008, rising by 23%[3]. “Several elements unique to the Internet will …MOVE

Comcast and Starcom MediaVest Group Expand Addressable Advertising … PR Newswire (press release), NY – 2 hours ago “Addressable advertising gets us closer to the power of mass personalization by delivering highly relevant brand messages to engaged consumers, …

Double Fusion and Doppelganger to Integrate Brands into 3D Social … PR-Inside.com (Pressemitteilung), Austria – 22 hours ago Double Fusion will draw on its agency expertise building marketing programs for the world’s leading brands to represent vSide to advertising partners. …

Earthtimes

Fox Interactive Media To Miss Revenue Targets; Revenue Officer Out Seeking Alpha, NY – 10 hours ago The entity is reportedly also close to making another acquisition in the advertising space and may take the acquired company’s name as their brand. … News Corp set to roll out social networking ad technology Brand Republic (subscription) all 45 news articles »  ASX:NWS

Reporter: Kirsten Murray ABC Online, Australia – Apr 2, 2008 Online serials are a growing form of youth entertainment, and that’s got the advertising industry very excited. MAN: The younger demographic are not …

Mediapost.com

Cross Media Case Study: Sweaty Palms Mediapost.com, NY – 21 hours ago “Our goal was to drive sales of Axe Vice products to 18-24-year-old men, to build buzz and to weave the Axe brand into the culture,” says Sam Chadha, …

eBay India Offers Banner Advertising, Partners Komli Media Media Newsline, India – Apr 3, 2008 eBay is one of the world’s most renowned Internet brands and we are honoured to work with them. eBay’s premium online e-commerce audience is exactly the …

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