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Online Brand Advertising News

Posted by Mort Greenberg on April 4, 2008

Source: http://news.google.com

Can Clicks Hurt?
Mediapost.com, NY – Apr 3, 2008
Brand advertising within social networking and other applications does not have to damage the brand and user experience, but it does require that publishers
Online advertising ‘must adapt to social networks’
Siliconrepublic.com, Ireland – Apr 3, 2008
“Simply running standard advertising on social networking sites does not connect with users. Early signs indicate that many brands don’t have the kind of
Building the Obama Brand
ClickZ News, NY – 14 hours ago
Since the advent of online advertising over a decade ago, researchers’ jobs have grown more difficult due to new media platforms.
Home & Garden Advertisers Tap Into 9.4 Million Monthly Unique
FOXBusiness – 20 hours ago
Analysts predict that US online advertising spend will continue to grow through 2008, rising by 23%[3]. “Several elements unique to the Internet will MOVE
Comcast and Starcom MediaVest Group Expand Addressable Advertising
PR Newswire (press release), NY – 2 hours ago
“Addressable advertising gets us closer to the power of mass personalization by delivering highly relevant brand messages to engaged consumers,
Double Fusion and Doppelganger to Integrate Brands into 3D Social
PR-Inside.com (Pressemitteilung), Austria – 22 hours ago
Double Fusion will draw on its agency expertise building marketing programs for the world’s leading brands to represent vSide to advertising partners.

Earthtimes
Fox Interactive Media To Miss Revenue Targets; Revenue Officer Out
Seeking Alpha, NY – 10 hours ago
The entity is reportedly also close to making another acquisition in the advertising space and may take the acquired company’s name as their brand.
News Corp set to roll out social networking ad technology Brand Republic (subscription)
all 45 news articles »  ASX:NWS
Reporter: Kirsten Murray
ABC Online, Australia – Apr 2, 2008
Online serials are a growing form of youth entertainment, and that’s got the advertising industry very excited. MAN: The younger demographic are not

Mediapost.com
Cross Media Case Study: Sweaty Palms
Mediapost.com, NY – 21 hours ago
“Our goal was to drive sales of Axe Vice products to 18-24-year-old men, to build buzz and to weave the Axe brand into the culture,” says Sam Chadha,
eBay India Offers Banner Advertising, Partners Komli Media
Media Newsline, India – Apr 3, 2008
eBay is one of the world’s most renowned Internet brands and we are honoured to work with them. eBay’s premium online e-commerce audience is exactly the

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