Stats & Metrics News Highlights

Source: http://news.google.com

Online Advertising Has Value, Dammit!
ADOTAS – New York,NY,USA
… using impression-based metrics (reach, frequency, impressions) to gauge the success of brand ads. Agencies have worshipped these stats because they prod …
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Citizen Huff
New York Times – United States
When Ms. Morgan, the site’s chief executive, arrived last fall, she immediately drew attention to metrics by requesting daily traffic statistics, …
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Trying To Make Sense When Numbers Don’t Tell All
MediaPost Publications – New York,USA
Bernstein analyst Jeffrey Lindsay rightly points out that comScore data also confirmed significant improvement in other Google key metrics such as unique …
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Get Your Video Statistics With YouTube Insight
SDA India Magazine – Singapore
The metrics YouTube is making available are likely to be appreciated by marketers and professional video makers, who can use the information to see where …
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The Leading Authority on Email Marketing Metrics EmailStatCenter.com
Email Marketing Statistics and Metrics … Welcome to EmailStatCenter.com, the first centralized online repository of statistics and research specific to …

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