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News Highlights: Advertising Categories and Spending

Posted by Mort Greenberg on April 5, 2008



WLKI, WTHD sold, owner takes semi-retirement, IN – Apr 4, 2008
Overall print advertising spending was $42.2 billion last year, down from $46.6 billion in 2006, according to figures released by the Newspaper Association
US ad spend rises 0.6 per cent in 2007, India – Apr 3, 2008
MUMBAI: US media research company Nielsen has reported that advertising spending for the full year 2007 rose 0.6 per cent compared to 2006, with Internet
Internet media wins bigger audiences GulfNews
all 2 news articles »
US Advertising Spending Up 0.6% in ’07, Internet Ad Spend Up 18.9%
Marketing Vox News – Apr 2, 2008
Spending for the 10 largest product categories reached $44.6 billion in 2007, 3 percent less than in 2006. In all, six categories showed decreased spending

MediaPost Publications
Recession Marketing
Forbes, NY – Apr 3, 2008
According to a recent TNS Media Intelligence study, many key categories cut spending in 2007, led by real estate (-14.3%), US cars (-7.1%), foreign cars
Click Me, Baby… One More Time
all 3 news articles »
Dialogue: Rino Scanzoni
Hollywood Reporter, United States – Apr 1, 2008
THR: What are the main factors causing the expected decline in spending for the 2008-09 season? Scanzoni: The reason is a very simple one: The advertising
Ad spending flat in ’07
Hollywood Reporter, United States – Mar 31, 2008
By Paul J. Gough WASHINGTON — Nielsen Monitor-Plus data painted a less than rosy picture of the 2007 advertising market, with 10 of 16 categories showing
Car Crash?
Broadcast Newsroom, CA – Mar 31, 2008
While a bellwether for decades, automotive is of less importance today because other categories have emerged as TV advertising titans,
Nielsen: Online ad spend slows YoY in US
BizReport – Apr 3, 2008
Marketers cannot completely ignore other advertising outlets, either, so while online isn’t growing at previous rates, it is encouraging that the category
Online Ad Spending Up 18% In 2007
WebProNews, KY – Mar 31, 2008
Along with Internet advertising, other media categories that saw an in increase in 2007 were National Magazines (7.6%), Outdoor (7.2%), National Sunday
Nielsen: Dips in Network TV, ‘Old’ Media Drag 2007 Ad Spending
Broadcasting & Cable, NY – Mar 31, 2008
National cable advertising was up 2.2%, and Spanish-language TV was up 1.5%, but those were the only two TV categories that weren’t in the red.

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