theDigitalNews.TV

Stats. Metrics. Articles. Resources. Trends. For Digital Media.

Video Ads as Effective as TV Ads, Study Says

Posted by Mort Greenberg on April 6, 2008

Source: http://tvweek.com

Ads embedded in YouTube videos perform just as well as ads on television, Google said.

Those are the findings from a study commissioned by Google to measure the effectiveness of 30-second ads on YouTube, on TV and embedded into content online. Harris Interactive conducted the study.

Google said 30-second commercials fared the same on YouTube and embedded into video content as they did on TV, generating the same level of intent to purchase, engagement and interest in the brand.

The study also reported that online ads are better at “communicating the brand” because of the slightly higher accuracy in correct brand recall.

That means ads shown on YouTube or embedded into online video content are at least as effective as TV ads, Google said in the study.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

 
%d bloggers like this: