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News Highlights: In-Game Advertising

Posted by Mort Greenberg on April 7, 2008



Q&A: Habbo And Double Fusion Partner For In-World Advertising
Gamasutra, CA – 1 hour ago
Global virtual community for teens Habbo has announced that independent in-game advertising firm Double Fusion is now the exclusive advertising sales agency
Habbo Ups In-Game Ad Efforts Next Generation
Habbo inks deal with Double Fusion Hollywood Reporter
all 3 news articles »
In-Game Ad Network Taps Into Virtual Worlds
ClickZ News, NY – 14 hours ago
“We view online worlds as the twin [to in-game advertising].” Over 200 brands worldwide have advertised in, integrated with, or sponsored elements of the
City of Heroes Adds In-Game Ads
Wired News – Apr 3, 2008
By Susan Arendt April 03, 2008 | 9:45:37 AMCategories: MMO Gaming The decision to add in-game advertising to City of Heroes may alarm players shelling out
Double Fusion Connects Advertisers with Millions of Teens in
PR Web (press release), WA – 10 hours ago
Utilizing their extensive sales experience in 2D and 3D environments for in-game advertising and marketing campaigns, Double Fusion will work with
In-game ads coming to City of Heroes
Eurogamer, UK – Apr 4, 2008
As reported by, NCsoft is to introduce in-game advertising to its superhero MMO, City of Heroes. This makes City of Heroes the first major

Sports Business Journal (subscription)
NBA playoff campaign leaving no one on the sidelines
Sports Business Journal (subscription), NC – 4 hours ago
A new media component of this year’s campaign will feature digital ads in Guitar Hero and other video games. “What is also unique is that our broadcast
Interview: Brian Farrell, CEO, THQ: “The Rapid Growth Rate Will, CA – 3 hours ago
In-Game advertising small but growing: Advertising is a common method touted as a panacea to falling revenue growth, and Farrell said that THQ is “already
Vodafone Spain cuts game prices by introducing ads
Telecom Paper (subscription), Netherlands – 10 hours ago
Vodafone Spain has lowered the price of game downloads to EUR 2 from EUR 3 by including advertising, writes Cinco Dias. Ad content and messages will appear
NCsoft Selects Double Fusion as Game Advertising Partner for City
Earthtimes, UK – Apr 3, 2008
SAN FRANCISCO – (Business Wire) Leading independent game advertising provider Double Fusion has entered an agreement with NCsoft ® , the leading developer SEO:036570
Double Fusion, NCsoft Partner For In-Game City Of Heroes Ads
Gamasutra, CA – Apr 3, 2008
In-game advertising firm Double Fusion has announced a partnership with NCsoft (Guild Wars, Lineage) to place ads in the developer-publisher’s MMO City of SEO:036570

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