News Highlights: In-Game Advertising

Source: http://news.google.com

 

Q&A: Habbo And Double Fusion Partner For In-World Advertising Gamasutra, CA – 1 hour ago Global virtual community for teens Habbo has announced that independent in-game advertising firm Double Fusion is now the exclusive advertising sales agency … Habbo Ups In-Game Ad Efforts Next Generation Habbo inks deal with Double Fusion Hollywood Reporter all 3 news articles » In-Game Ad Network Taps Into Virtual Worlds ClickZ News, NY – 14 hours ago “We view online worlds as the twin [to in-game advertising].” Over 200 brands worldwide have advertised in, integrated with, or sponsored elements of the … City of Heroes Adds In-Game Ads Wired News – Apr 3, 2008 By Susan Arendt April 03, 2008 | 9:45:37 AMCategories: MMO Gaming The decision to add in-game advertising to City of Heroes may alarm players shelling out … Double Fusion Connects Advertisers with Millions of Teens in … PR Web (press release), WA – 10 hours ago Utilizing their extensive sales experience in 2D and 3D environments for in-game advertising and marketing campaigns, Double Fusion will work with … In-game ads coming to City of Heroes Eurogamer, UK – Apr 4, 2008 As reported by GamesIndustry.biz, NCsoft is to introduce in-game advertising to its superhero MMO, City of Heroes. This makes City of Heroes the first major … Sports Business Journal (subscription) NBA playoff campaign leaving no one on the sidelines Sports Business Journal (subscription), NC – 4 hours ago A new media component of this year’s campaign will feature digital ads in Guitar Hero and other video games. “What is also unique is that our broadcast … paidContent.org Interview: Brian Farrell, CEO, THQ: “The Rapid Growth Rate Will … paidContent.org, CA – 3 hours ago In-Game advertising small but growing: Advertising is a common method touted as a panacea to falling revenue growth, and Farrell said that THQ is “already … Vodafone Spain cuts game prices by introducing ads Telecom Paper (subscription), Netherlands – 10 hours ago Vodafone Spain has lowered the price of game downloads to EUR 2 from EUR 3 by including advertising, writes Cinco Dias. Ad content and messages will appear … NCsoft Selects Double Fusion as Game Advertising Partner for City … Earthtimes, UK – Apr 3, 2008 SAN FRANCISCO – (Business Wire) Leading independent game advertising provider Double Fusion has entered an agreement with NCsoft ® , the leading developer …SEO:036570 Double Fusion, NCsoft Partner For In-Game City Of Heroes Ads Gamasutra, CA – Apr 3, 2008 In-game advertising firm Double Fusion has announced a partnership with NCsoft (Guild Wars, Lineage) to place ads in the developer-publisher’s MMO City of …SEO:036570

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