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New Highlights: Online Advertising

Posted by Mort Greenberg on April 10, 2008

Source: http://news.google.com


Direct Traffic Media
Yahoo! signs advertising deal with Google
ITP.net, United Arab Emirates – 5 hours ago
April 10, 2008 Yahoo! has thumbed its nose at Microsoft, with the announcement of a new agreement with arch rival Google on online advertising.
Yahoo advertising deal with Google aims to deter Microsoft bid Guardian
Yahoo and AOL may be joining forces Los Angeles Times
Yahoo Reveals Details of New Ad Sales System This Day (subscription)
AFP – BBC News
all 1,300 news articles »  YHOO – MSFT – GOOG

Digital-Lifestyles.Info
Customers More Engaged in Online Advertising
Customer Strategy, UK – 20 hours ago
The battle to attract new customers will be fought on the internet, with online advertising poised to leapfrog TV and press coverage next year to become the
Internet to Overtake TV As Britain’s Biggest Ad Medium Next Year? Editor & Publisher
Web Ontrack To Usurp TV As UK’s Top Advertising Medium Digital-Lifestyles.Info
Online advertising to overtake TV spend in 2009 PC Pro
IAB UK – MyADSL
all 52 news articles »
Phorm in advanced talks with ISPs on adopting online advertising
Forbes, NY – 44 minutes ago
In February, the company, which categorizes web-surfing habits in order to target online advertising, said it had signed exclusive agreements with major LON:PHRM – PINK:BTGOF
A Battle Is Brewing Over Online Behavioral Advertising
eWeek,  NY – 13 hours ago
One is that the online advertising world has morphed dramatically since industry self-regulations were initially introduced in 2002, as has the technology
Web Companies Raise Volume Of Objections To Privacy Bill Mediapost.com
all 4 news articles »
Yahoo, Google Team Up in Online Advertising
NPR – 25 minutes ago
by Wendy Kaufman Morning Edition, April 10, 2008 · Yahoo and Google are launching a small experiment in which ads selected and delivered by Google would

Direct Traffic Media
ADNET Launches First Online Video Advertising Platform for Small
Market Wire (press release) – Apr 9, 2008
The online advertising market has great potential as more small businesses start to use online to advertise their products and services.
How Much Will a Recession Shape US Internet Ad Spending? New Business Wire (press release)
Research: Online advertising to reach £3.4bn this year Direct Traffic Media
Advertisers to Spend Over £5B Online by 2012 in UK Marketing Vox News
Earthtimes
all 14 news articles »
First Light Net Wins Two IAC Awards for Online Advertising
MediaSyndicate (press release) – 19 hours ago
The IAC awards program recognizes excellence in online advertising. The winning entries can be viewed on the First Light Net website
Businesses advised to focus on online video advertising
BCS, UK – 19 hours ago
The Internet Advertising Bureau (IAB) has told how online advertising allows internationally renowned corporations and SMEs alike to engage with consumers
Laura Ashley launches online ad push mad.co.uk
all 2 news articles »  LON:ALY
Report: Online Booms as Advertising Overall Slumps
ADOTAS, NY – 20 hours ago
companies will take advantage of the coming boom in developing ad markets and the long-standing boom in online advertising, ZenithOptimedia reports.
BBC.com Welcomes Advertising Adweek
all 2 news articles »

RTE.ie
Future looks bright for Net advertising, survey finds
Irish Independent, Ireland – 5 hours ago
By Laura Noonan ONLINE advertising looks set to become even more mainstream after yesterday’s publication of the most comprehensive ever research on
Irish online advertising statistics on way Sunday Business Post
all 5 news articles 

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