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News Highlights: Online Video Advertising

Posted by Mort Greenberg on April 11, 2008



Broadcasting & Cable
Web Portal Assumes Sales Responsibility for MLB.TV Video Ad Inventory
Multichannel News, NY – 6 hours ago
By Todd Spangler — Multichannel News, 4/10/2008 8:53:00 AM Yahoo and Major League Baseball have reached a three-year video and advertising partnership,
Yahoo, Major League Baseball Ink Video, Advertising Partnership Broadcasting & Cable
Yahoo!, Enter Into Three-year Video Distribution And RTT News
Yahoo Signs Ad, Video Deal With Major League Baseball InformationWeek – Business Wire (press release)
all 157 news articles »  YHOO – MSFT
Mobile video: still hype, says report
IntoMobile, CA – 4 hours ago
Amobee and QuickPlay offer a full-service mobile video advertising solution that attracts new users to mobile video and unleashes new advertising revenue
QuickPlay partners Amobee for ads Mobile Entertainment
Mobile Content Bits: Sega Mobile Game Line-Up; NewBay and O2; Cars Washington Post
New Sega Ads Let Mobile Users Interact With Brand
all 24 news articles »
InGame Video Ad Network Reaches a Captive Audience
PR Newswire (press release), NY – 12 hours ago
WESTMINSTER, Colo., April 10 /PRNewswire/ — Leading online video advertising network SpotXchange announced a list of top casual gaming sites who are making
Online Video Ads: Ready to Roll!
eMarketer, NY – 22 hours ago
There is no question that online video advertising is generating plenty of excitement, and also a great deal of confusion. In-stream, in-banner, in-text,
Will UGC and Marketing Mix? eMarketer
all 3 news articles »

Businesses advised to focus on online video advertising
BCS, UK – Apr 9, 2008
Advertising on video websites is a ‘powerful branding and messaging tool’, a trade association for the internet marketing industry has advised UK businesses
Online ad revenues reach £2.8bn Guardian
Customers More Engaged in Online Advertising Customer Strategy
UK Internet advertising expenditure grows 38% year on year to IAB UK
Digital-Lifestyles.Info – Utalkmarketing
all 25 news articles »

San Francisco Chronicle
Panache Supports Interactive Advertising Delivery on the New Adobe
Business Wire (press release), CA – Apr 9, 2008
LOS ANGELES–(BUSINESS WIRE)–Panache, the video advertising delivery-platform pioneer, today announced its support for Adobe® Media Player, the innovative
Panache Adds Adobe Media Player Support
Adobe Media Player Online Debut NewsOXY
Adobe TV To Feature Products in New Media Player NewsFactor Network
Market Wire (press release) – San Francisco Chronicle
all 195 news articles »  ADBE

ADNET Launches First Online Video Advertising Platform for Small
Market Wire (press release) – Apr 9, 2008
ADNET is the only video advertising network that lets small businesses take advantage of the power of online advertising. Local businesses can use ADNET to
eMarketer Revises Online Ad Spend Numbers Earthtimes
all 13 news articles »
News Corp. Buys Big Stake in UK-based Online Ad Specialist
ClickZ News, NY – Apr 8, 2008
Fox Networks — a unit of Fox International Channels — said the purchase will give extra opportunity for video advertising to News Corp.
Fox buys majority stake in online ad firm Utarget Brand Republic (subscription)
News Corp.’s Fox takes majority stake in online video network utarget
News Corp. Acquires UK’s Utarget International Business Times
ADOTAS – C21Media
all 28 news articles »  ASX:NWS – S
How to Advertise Online Video Ad Services
ClickZ News, NY – Apr 7, 2008
So to help answer Thomas’s question, I’ll first give an overview of some online video advertising tools that cater to small companies and individuals.

TV Technology
Video Anywhere, Anytime
TV Technology, VA – 10 hours ago
KILAR: Online TV show consumption, online video advertising, and overall video consumption have each tripled in the

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