News Highlights: Online Video Advertising

Source: http://news.google.com

 

Broadcasting & Cable

Web Portal Assumes Sales Responsibility for MLB.TV Video Ad Inventory Multichannel News, NY – 6 hours ago By Todd Spangler — Multichannel News, 4/10/2008 8:53:00 AM Yahoo and Major League Baseball have reached a three-year video and advertising partnership, … Yahoo, Major League Baseball Ink Video, Advertising Partnership Broadcasting & Cable Yahoo!, MLB.com Enter Into Three-year Video Distribution And … RTT News Yahoo Signs Ad, Video Deal With Major League Baseball InformationWeek Bizjournals.com – Business Wire (press release) all 157 news articles »  YHOO – MSFT

Mobile video: still hype, says report IntoMobile, CA – 4 hours ago Amobee and QuickPlay offer a full-service mobile video advertising solution that attracts new users to mobile video and unleashes new advertising revenue … QuickPlay partners Amobee for ads Mobile Entertainment Mobile Content Bits: Sega Mobile Game Line-Up; NewBay and O2; Cars … Washington Post New Sega Ads Let Mobile Users Interact With Brand Mediapost.com all 24 news articles »

InGame Video Ad Network Reaches a Captive Audience PR Newswire (press release), NY – 12 hours ago WESTMINSTER, Colo., April 10 /PRNewswire/ — Leading online video advertising network SpotXchange announced a list of top casual gaming sites who are making …

Online Video Ads: Ready to Roll! eMarketer, NY – 22 hours ago There is no question that online video advertising is generating plenty of excitement, and also a great deal of confusion. In-stream, in-banner, in-text, … Will UGC and Marketing Mix? eMarketer all 3 news articles »

Digital-Lifestyles.Info

Businesses advised to focus on online video advertising BCS, UK – Apr 9, 2008 Advertising on video websites is a ‘powerful branding and messaging tool’, a trade association for the internet marketing industry has advised UK businesses … Online ad revenues reach £2.8bn Guardian Customers More Engaged in Online Advertising Customer Strategy UK Internet advertising expenditure grows 38% year on year to … IAB UK Digital-Lifestyles.Info – Utalkmarketing all 25 news articles »

San Francisco Chronicle

Panache Supports Interactive Advertising Delivery on the New Adobe … Business Wire (press release), CA – Apr 9, 2008 LOS ANGELES–(BUSINESS WIRE)–Panache, the video advertising delivery-platform pioneer, today announced its support for Adobe® Media Player, the innovative … Panache Adds Adobe Media Player Support socalTech.com Adobe Media Player Online Debut NewsOXY Adobe TV To Feature Products in New Media Player NewsFactor Network Market Wire (press release) – San Francisco Chronicle all 195 news articles »  ADBE

Earthtimes

ADNET Launches First Online Video Advertising Platform for Small … Market Wire (press release) – Apr 9, 2008 ADNET is the only video advertising network that lets small businesses take advantage of the power of online advertising. Local businesses can use ADNET to … eMarketer Revises Online Ad Spend Numbers Earthtimes all 13 news articles »

News Corp. Buys Big Stake in UK-based Online Ad Specialist ClickZ News, NY – Apr 8, 2008 Fox Networks — a unit of Fox International Channels — said the purchase will give extra opportunity for video advertising to News Corp. … Fox buys majority stake in online ad firm Utarget Brand Republic (subscription) News Corp.’s Fox takes majority stake in online video network utarget CNNMoney.com News Corp. Acquires UK’s Utarget International Business Times ADOTAS – C21Media all 28 news articles »  ASX:NWS – S

How to Advertise Online Video Ad Services ClickZ News, NY – Apr 7, 2008 So to help answer Thomas’s question, I’ll first give an overview of some online video advertising tools that cater to small companies and individuals. …

TV Technology

Video Anywhere, Anytime TV Technology, VA – 10 hours ago KILAR: Online TV show consumption, online video advertising, and overall video consumption have each tripled in the

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