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16-Apr-08, News Highlights: Online Advertising

Posted by Mort Greenberg on April 16, 2008


Papers tailor online content to increase audience, ad sales
The Associated Press – 17 hours ago
Levitt said newspapers are leaning most heavily on online display advertising, which is growing at a faster clip than classified advertising.
Newspaper Publishers Chasing the Wrong Story Washington Post
all 66 news articles »

Microsoft Proposoes Online Privacy Policy To FTC
CRN, NY – Apr 14, 2008
Online advertising should put consumers in the driver’s seat, not only with the information they want to see, but also with the tools to protect their
From Russia, with AOL; service leads in reach Seattle Times
Microsoft Proposes Self-Regulatory Approach for Online Privacy TMCnet
Microsoft Offers Plan for Ad Data Self-Regulation E-Commerce Times – Marketing Vox News
all 42 news articles »  MSFT

The Money Times
AOL buys Sphere Source to expand its advertising portfolio
The Money Times, India – 1 hour ago
The acquisition of Bebo, AOL hopes will help it expand its presence in the rapidly growing online advertising. Bebo, which stands for “Blog Early Blog
AOL Puts Transformation Into ‘Context’
AOL `Spheres` Contextual Search Provider eWeek
AOL Buys Widget Provider Sphere Source CRN
Brand Republic (subscription) – Red Herring
all 74 news articles »
AOL Signs Online Advertising Deal with Verizon
Marketing Pilgrim, NC – Apr 14, 2008
In the past few months since Microsoft made their intentions to buy Yahoo known, the online advertising industry has been a saga (like a soap opera!).
AOL to Broker Verizon Online Ad Space Wall Street Journal
AOL Scores Internet Advertising Deal with Verizon
AOL lands Verizon advertising deal Reuters
BloggingStocks –
all 55 news articles »  VZ – TWX – MSFT
European Games Portal Alaplaya Selects Kerb to Produce Youth
Newswire Today (press release), UK – 1 hour ago
Digital engagement agency Kerb has been commissioned to develop a content-led online advertising campaign for new European games portal alaplaya,

Media Channel
Newspaper Vendors Worry About Downturn
The Associated Press – Apr 13, 2008
Still, many publishers are increasingly focusing their efforts on building up online advertising revenues, which are growing rapidly even as print
AP Cuts Prices, Announces Mobile Product The Associated Press
all 241 news articles »

Jivox wants to do a Google!
Sify, India – Apr 15, 2008
Best practices are converging at a rapid rate in the online advertising world. How unique is your online video advertising service? GOOG

MediaPost Publications
Metrics Are the New Black, NY – 1 hour ago
As online advertising continues to evolve–and to become richer in content and deliver a more personalized experience–the Web will become a truly superior
Child Advocates Ask FTC To Limit Marketers Online
all 4 news articles »
The future battle between ad networks and publishers…
ZDNet – 3 hours ago
Earlier I was writing about Jared Kopf’s AdRoll, a new advertising network. I was thinking about the economics of the online advertising market.

The Money Times
Online advertising ‘modernised’ with new Yahoo! platform
Epiphany Search News, UK – Apr 14, 2008
The new advertising platform being released by Yahoo! is going to transform the industry, the company president has said. Ahead of AMP’s launch,
Microsoft Plays Both Sides Of The Ad Game Forbes
Competition worries over Google-Yahoo! prospect Epiphany Search News
E-mail carriers deliver gifts of nifty features to lure, keep users USA Today
Guardian – BetaNews
all 204 news articles »  YHOO – GOOG – MSFT

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