16-Apr-08, News Highlights: Online Advertising

Source: http://news.google.com

Papers tailor online content to increase audience, ad sales The Associated Press – 17 hours ago Levitt said newspapers are leaning most heavily on online display advertising, which is growing at a faster clip than classified advertising. … Newspaper Publishers Chasing the Wrong Story Washington Post all 66 news articles »

dBTechno

Microsoft Proposoes Online Privacy Policy To FTC CRN, NY – Apr 14, 2008 “Online advertising should put consumers in the driver’s seat, not only with the information they want to see, but also with the tools to protect their … From Russia, with AOL; service leads in reach Seattle Times Microsoft Proposes Self-Regulatory Approach for Online Privacy TMCnet Microsoft Offers Plan for Ad Data Self-Regulation E-Commerce Times Out-Law.com – Marketing Vox News all 42 news articles »  MSFT

The Money Times

AOL buys Sphere Source to expand its advertising portfolio The Money Times, India – 1 hour ago The acquisition of Bebo, AOL hopes will help it expand its presence in the rapidly growing online advertising. Bebo, which stands for “Blog Early Blog … AOL Puts Transformation Into ‘Context’ InternetNews.com AOL `Spheres` Contextual Search Provider eWeek AOL Buys Widget Provider Sphere Source CRN Brand Republic (subscription) – Red Herring all 74 news articles »

AOL Signs Online Advertising Deal with Verizon Marketing Pilgrim, NC – Apr 14, 2008 In the past few months since Microsoft made their intentions to buy Yahoo known, the online advertising industry has been a saga (like a soap opera!). … AOL to Broker Verizon Online Ad Space Wall Street Journal AOL Scores Internet Advertising Deal with Verizon Teleclick.ca AOL lands Verizon advertising deal Reuters BloggingStocks – InternetNews.com all 55 news articles »  VZ – TWX – MSFT

European Games Portal Alaplaya Selects Kerb to Produce Youth … Newswire Today (press release), UK – 1 hour ago Digital engagement agency Kerb has been commissioned to develop a content-led online advertising campaign for new European games portal alaplaya, …

Media Channel

Newspaper Vendors Worry About Downturn The Associated Press – Apr 13, 2008 Still, many publishers are increasingly focusing their efforts on building up online advertising revenues, which are growing rapidly even as print … AP Cuts Prices, Announces Mobile Product The Associated Press all 241 news articles »

Sify	Jivox wants to do a Google! Sify, India – Apr 15, 2008 Best practices are converging at a rapid rate in the online advertising world. How unique is your online video advertising service? …GOOG

MediaPost Publications

Metrics Are the New Black Mediapost.com, NY – 1 hour ago As online advertising continues to evolve–and to become richer in content and deliver a more personalized experience–the Web will become a truly superior … Child Advocates Ask FTC To Limit Marketers Online Mediapost.com all 4 news articles »

The future battle between ad networks and publishers… ZDNet – 3 hours ago Earlier I was writing about Jared Kopf’s AdRoll, a new advertising network. I was thinking about the economics of the online advertising market. …

The Money Times

Online advertising ‘modernised’ with new Yahoo! platform Epiphany Search News, UK – Apr 14, 2008 The new advertising platform being released by Yahoo! is going to transform the industry, the company president has said. Ahead of AMP’s launch, … Microsoft Plays Both Sides Of The Ad Game Forbes Competition worries over Google-Yahoo! prospect Epiphany Search News E-mail carriers deliver gifts of nifty features to lure, keep users USA Today Guardian – BetaNews all 204 news articles »  YHOO – GOOG – MSFT

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