17-Apr-08, News Highlights: Online Advertising

Source: http://news.google.com

Online Retail Group Urges Caution On Behavioral Advertising Guidelines InformationWeek, NY – 17 hours ago … to sweep in a wide array of privacy issues that go well beyond simply moving forward a discussion about self-regulation of online advertising practices. … US Retail E-Commerce Resilient eMarketer all 3 news articles »

Presidential race magnifies Internet’s growing role in media Globe and Mail, Canada – 3 hours ago … is the lag between the decline in advertising revenue as newspapers lose readers and the relatively slow increase in revenue from online advertising. … Papers tailor online content to increase audience, ad sales The Associated Press Newspaper Publishers Chasing the Wrong Story Washington Post all 70 news articles »

Advertising Standards Authority Picks Online Advertising to Boost … Response Source (press release), UK – 2 hours ago The company creates online advertising campaigns for small, medium and large corporates that focus on maximum ROI. It was recently ranked 2nd in Media … Get your advert banned and become an online cult Birmingham Post all 5 news articles »

Washington Post

CBS Scores on the Web With March Madness Washington Post, United States – 8 hours ago Although some have doubted the possibilities of Web advertising, for CBS, online viewers were slightly more valuable than television viewers, according to … Veoh Leads All Major Online Video Sites in Viewer Engagement Business Wire (press release) all 3 news articles »

International: UK Online Spending to Surpass TV in ’09 exchange4media.com, India – 7 hours ago LONDON (AdAge.com) — Online advertising spending is set to overtake TV spending in the UK next year, according to a report by the Internet Advertising …

ABC News

AOL Signs Online Advertising Deal with Verizon Marketing Pilgrim, NC – Apr 14, 2008 In the past few months since Microsoft made their intentions to buy Yahoo known, the online advertising industry has been a saga (like a soap opera!). … AOL to Broker Verizon Online Ad Space Wall Street Journal AOL Scores Internet Advertising Deal with Verizon Teleclick.ca Verizon (VZ) to give online sales to AOL BloggingStocks The Associated Press – Washington Post all 88 news articles »  VZ – TWX – CPH:SANI B

dBTechno

AOL buys Sphere Source to expand its advertising portfolio The Money Times, India – Apr 16, 2008 The acquisition of Bebo, AOL hopes will help it expand its presence in the rapidly growing online advertising. Bebo, which stands for “Blog Early Blog … AOL Buys Sphere to Expand Search, Online Ads Sci-Tech Today AOL Acquires Content Service Provider Sphere Source TMCnet AOL Puts Transformation Into ‘Context’ InternetNews.com eWeek – CRN all 90 news articles »

The HealthCentral Network, InterActive Corp. launch online ad network Bizjournals.com, NC – 17 hours ago (IAC) have created an online advertising network for pharmaceutical and other health-related advertisers. IAC will offer advertisers a collection of online … The HealthCentral Network and IAC Launch Health Advertising Network CNNMoney.com (press release) New Ad Network Pairs IAC Ad Solutions with HealthCentral Network ClickZ News HealthCentral And IAC Form Ad Network Aimed At Pharma, Wellness … Washington Post all 11 news articles »  OTC:HCENQ – IACI

AOL Takes Foray Into Taiwan Portal Market The Taiwan Economic News, Taiwan – 5 hours ago Liu added that Taiwan`s online advertising market has grown sharply and AOL would provide new advertising management platform to make online advertising …

Microsoft Proposoes Online Privacy Policy To FTC CRN, NY – Apr 14, 2008 “Online advertising should put consumers in the driver’s seat, not only with the information they want to see, but also with the tools to protect their … Microsoft to FTC: Think Bigger Than Behavioral ClickZ News Phorm, Micro to FTC: We Just Say “No” to Retaining Consumer Info ADOTAS all 3 news articles »  MSFT – LON:PHRM

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