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17-Apr-08, News Highlights: Online Advertising

Posted by Mort Greenberg on April 17, 2008


Online Retail Group Urges Caution On Behavioral Advertising Guidelines
InformationWeek, NY – 17 hours ago
to sweep in a wide array of privacy issues that go well beyond simply moving forward a discussion about self-regulation of online advertising practices.
US Retail E-Commerce Resilient eMarketer
all 3 news articles »
Presidential race magnifies Internet’s growing role in media
Globe and Mail, Canada – 3 hours ago
is the lag between the decline in advertising revenue as newspapers lose readers and the relatively slow increase in revenue from online advertising.
Papers tailor online content to increase audience, ad sales The Associated Press
Newspaper Publishers Chasing the Wrong Story Washington Post
all 70 news articles »
Advertising Standards Authority Picks Online Advertising to Boost
Response Source (press release), UK – 2 hours ago
The company creates online advertising campaigns for small, medium and large corporates that focus on maximum ROI. It was recently ranked 2nd in Media
Get your advert banned and become an online cult Birmingham Post
all 5 news articles »

Washington Post
CBS Scores on the Web With March Madness
Washington Post, United States – 8 hours ago
Although some have doubted the possibilities of Web advertising, for CBS, online viewers were slightly more valuable than television viewers, according to
Veoh Leads All Major Online Video Sites in Viewer Engagement Business Wire (press release)
all 3 news articles »
International: UK Online Spending to Surpass TV in ’09, India – 7 hours ago
LONDON ( — Online advertising spending is set to overtake TV spending in the UK next year, according to a report by the Internet Advertising

ABC News
AOL Signs Online Advertising Deal with Verizon
Marketing Pilgrim, NC – Apr 14, 2008
In the past few months since Microsoft made their intentions to buy Yahoo known, the online advertising industry has been a saga (like a soap opera!).
AOL to Broker Verizon Online Ad Space Wall Street Journal
AOL Scores Internet Advertising Deal with Verizon
Verizon (VZ) to give online sales to AOL BloggingStocks
The Associated Press – Washington Post
all 88 news articles »  VZ – TWX – CPH:SANI B

AOL buys Sphere Source to expand its advertising portfolio
The Money Times, India – Apr 16, 2008
The acquisition of Bebo, AOL hopes will help it expand its presence in the rapidly growing online advertising. Bebo, which stands for “Blog Early Blog
AOL Buys Sphere to Expand Search, Online Ads Sci-Tech Today
AOL Acquires Content Service Provider Sphere Source TMCnet
AOL Puts Transformation Into ‘Context’
eWeek – CRN
all 90 news articles »
The HealthCentral Network, InterActive Corp. launch online ad network, NC – 17 hours ago
(IAC) have created an online advertising network for pharmaceutical and other health-related advertisers. IAC will offer advertisers a collection of online
The HealthCentral Network and IAC Launch Health Advertising Network (press release)
New Ad Network Pairs IAC Ad Solutions with HealthCentral Network ClickZ News
HealthCentral And IAC Form Ad Network Aimed At Pharma, Wellness Washington Post
all 11 news articles »  OTC:HCENQ – IACI
AOL Takes Foray Into Taiwan Portal Market
The Taiwan Economic News, Taiwan – 5 hours ago
Liu added that Taiwan`s online advertising market has grown sharply and AOL would provide new advertising management platform to make online advertising
Microsoft Proposoes Online Privacy Policy To FTC
CRN, NY – Apr 14, 2008
Online advertising should put consumers in the driver’s seat, not only with the information they want to see, but also with the tools to protect their
Microsoft to FTC: Think Bigger Than Behavioral ClickZ News
Phorm, Micro to FTC: We Just Say “No” to Retaining Consumer Info ADOTAS
all 3 news articles »  MSFT – LON:PHRM

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