Stats. Metrics. Articles. Resources. Trends. For Digital Media.

21-April-08, News Highlights: Online Advertising

Posted by Mort Greenberg on April 21, 2008



Advertising agencies search for talent
Jakarta Post, Indonesia – 13 minutes ago
Because much of the readership is going online, much of the advertising is also going online. Advertising dollars tend to follow the items,

Microsoft Stands Tall On Privacy
Hartford Business – 20 hours ago
He noted that Microsoft “announced a set of robust privacy principles last July for online search and advertising.” He told the General Law Committee the
Google earnings surprise may give Yahoo leverage Guardian
Online success Scotsman
Google shares soar 20 percent to record 1-day gain The Associated Press
MarketWatch – Scotsman
all 442 news articles »  MSFT – YHOO – GOOG
A Web Shift in the Way Advertisers Seek Clicks
New York Times, United States – 3 hours ago
By STEPHANIE CLIFFORD Tyler Townsend, a digital media manager who plans online advertising for travel clients at Ypartnership, an agency in Orlando,
Revenue from online ads makes inroads on TV San Jose Mercury News
all 5 news articles »
UPDATE: Yang’s Last Stand: Yahoo Earnings Could Sway Microsoft Deal – 12 minutes ago
resilience in the search-advertising market Google experienced the first quarter, it says little about other aspects of online advertising in general. YHOO – MSFT

Turkish Press
Tough times play to Google’s strengths: analysts
AFP – Apr 18, 2008
Analysts credit Google’s unrelenting focus on helping people find what they want on the Internet and then matching search results with online advertising
Google results beat expectations The Press Association
Google ad revenue defies slowdown Spannerworks
Slowdown not hitting Google profits
all 31 news articles »  GOOG
NAHP Conference Review: Many News from a Diverse Constituency
Portada Magazine, NY – 15 minutes ago
Alicia Morga, Founder & CEO of Online Advertising Network Consorte Media, highlighted the high growth rate of the Hispanic online advertising market.
Online Retail Group Urges Caution On Behavioral Advertising Guidelines
InformationWeek, NY – Apr 16, 2008
to sweep in a wide array of privacy issues that go well beyond simply moving forward a discussion about self-regulation of online advertising practices.
ValueClick, Inc. Turns 10; Celebrates a Decade of Performance in
TechWhack (press release), India – Apr 18, 2008
commemorates its tenth anniversary today, representing a decade of performance and leadership across all major channels of online advertising. VCLK
ON ADVERTISING Ad buying goes digital
International Herald Tribune, France – 13 hours ago
The exchange allows media owners to list their available advertising space or time slots online; they can choose from a variety of pricing methods,
Future of online advertising and ad networks
Merinews, India – Apr 18, 2008
Global Online advertising is soaring. Deloitte’s 7th Annual Predictions 2008 report says that online advertising will generate huge revenue of $41.6 billion

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