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Publicis: One-fifth of Revenue to Come from Digital this Year

Posted by Mort Greenberg on May 1, 2008

Article Source: http://mediabuyerplanner.com

Publicis Groupe’s chairman-CEO Maurice Levy says that by the end of the year, 20 percent of the group’s revenues will come from digital operations.

That would make it the most digital-centric of the major holding companies. 18.4 percent of the company’s revenues currently come from digital marketing services. Total digital revenues for the group rose 20 percent in the first quarter, led by Digitas, which was up 23 percent, according to MediaPost. Overall growth for the company was up 8.2 percent.

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