Advertising Glossary for all those TLA (Three Letter Acronyms)

Article Source: http://adglossary.com

===Some of this is too basic, but overall an interesting resource that ad glossary has built. Might be good to pass along to anyone you are working with that is new to online…. MORT-

A/E AAAA Above The Fold Acquisition Cost Ad Flight Ad Network Ad Server Ad Space Ad Units ADU Advertise Advertorial Affiliate Marketing Affinity Marketing Agency Agency Discount AIDA AJAX Ala Carte Alt Text ANA AOR Applet ATL Audited B2B B2C Backbone Bandwidth Banner Banner Burnout Banner Exchange Billboard Bleed Blind Link Blind Traffic Boutique BPS Browser BTL Button Cache Cache Bursting Campaign CASIE CGI Click Rate Click Through Click Through Rate Clicks Clickstream CM&S Comp Comparative Console Contextual Advertising Conversion Cookies Copy Writing Copywriter CPA CPC CPI CPL CPM CPS CPT CPTM Creative CTR Deceptive Defaults Defeating Cache Demographics Direct Marketing

Direct Response DMA DNS Domain Name End Date EPC EPV Exclusivity Exit Exchange Exit Traffic Extramercial Flash Flight Forced Click Frequency GIF Hit Hot Linking House Ads HTML Hyperlink IAB Impressions Incentivized Click Insertion Order Intermercial Internet Interstitial Inventory IP Address IRC ISDN Island Position ISP Java JavaScript JPEG Jump Page Keyword Keyword Density Landing Page Lead Lead Product Life Time Value Log File Loss Leader Loss Leader Madison Avenue Make Goods Max Loop Size Max Time Length Media Kit MI Mind share Monetization MRR Netiquette Newbie Niche Non Remnant Opt In Opt Out OTS/H Page View Pay Per Click Pay Per Impression Pay Per Sale PCI Rate Pitch Pixel Platform Plug-in Point of Purchase Pop Behind Pop Under

Pop Up Portal Preemptable Product Placement Proxy Server PSA Psychographics Puffery Rank Rate Card Reach Readibility Test Real Audio Real Time Referring Page Regional Registration Remnant Space Request Return Visits RFP RFQ Rich Media ROC ROI RON ROS Rotation RSS SEM SEO Session Shockwave Skyscraper Slogan Snail Mail Soft Sell Spam Spider Splash Page Split-Run Sponsorships SSI Standards Start Date Statistics Sticky Subliminal Supertitials T1 T3 Tag Line Targeted TCP/IP Testimonial Text Links TLD Trap Door Unique Visitors Unix Up Sell URL USP Valid Hits Virual Virual Marketing Visit Volume Discount WAIS Web Page Web Server Web Site Webcasting Webmaster Webmercials World Wide Web Zine

 

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