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TOP 50 DIGITAL AGENCIES FOR 2007

Posted by Mort Greenberg on May 10, 2008

Article Source: http://adage.com

 

 

TOP 50 DIGITAL AGENCIES
RANKED BY ’07 U.S. DIGITAL REVENUE FOR AGENCIES FROM ANY DISCIPLINE. DOLLARS IN THOUSANDS.
RANK   U.S. DIGITAL REVENUE
2007 2006 AGENCY [PARENT] HEADQUARTERS 2007 2006 %CHG
1 1 Digitas* [Publicis] Boston $345,000 $257,000 34.2
2 2 Avenue A/Razorfish [Microsoft Corp.] Seattle 299,320 235,415 27.1
3 6 Rapp Collins Worldwide* [Omnicom] New York 204,000 107,100 90.5
4 3 OgilvyInteractive* [WPP] New York 203,900 175,300 16.3
5 NA IBM Interactive* [IBM Corp.] Chicago 188,000 NA NA
6 4 Sapient [Sapient Corp.] Cambridge, Mass. 164,000 148,000 10.8
7 5 Wunderman* [WPP] New York 162,250 145,200 11.7
8 7 AKQA San Francisco 128,000 98,000 30.6
9 9 Organic* [Omnicom] San Francisco 125,300 86,400 45.0
10 12 R/GA* [Interpublic] New York 102,200 76,600 33.4
11 8 DraftFCB* [Interpublic] Chicago/New York 100,000 94,100 6.3
12 NA iCrossing Scottsdale, Ariz. 98,000 NA NA
13 15 IMC2* Dallas 91,749 61,707 48.7
14 NA Isobar* [Aegis Group] London 91,500 NA NA
15 11 G2* [WPP] New York 90,258 80,100 12.7
16 17 Tribal DDB* [Omnicom] New York 88,000 60,000 46.7
17 NA MRM Worldwide* [Interpublic] New York 84,000 NA NA
18 21 Web.com (Submitawebsite, Leads.com) Jacksonville, Fla. 83,000 52,000 59.6
19 13 Purple@Epsilon* [Alliance Data Systems] Irving, Texas 80,000 68,000 17.6
20 20 VML* [WPP] Kansas City, Mo. 74,000 56,000 32.1
21 19 Acxiom Digital [Acxiom Corp.] Foster City, Calif. 70,000 57,000 22.8
22 16 WhittmanHart Interactive Chicago 69,000 60,650 13.8
23 14 Agency.com* [Omnicom] New York 68,300 65,000 5.1
24 18 Critical Mass* [Omnicom] Chicago 67,000 58,000 15.5
25 24 Brulant Beachwood, Ohio 53,227 36,326 46.5
26 30 Digitas Health* [Publicis] Philadelphia 51,000 30,000 70.0
27 23 Ascentium (1) Bellevue, Wash. 50,800 37,000 37.3
28 22 TMP Worldwide Advertising and Comms. New York 48,431 40,187 20.5
29 28 DoubleClick Performics* [Google] Chicago 47,900 33,970 41.0
30 36 Blast Radius* [WPP] Vancouver/New York 45,000 27,229 65.3
30 25 Fry Ann Arbor, Mich. 45,000 36,000 25.0
32 NA Goodby, Silverstein & Partners* [Omnicom] San Francisco 43,680 NA NA
33 26 Arc Worldwide* [Publicis] Chicago 43,200 34,400 25.6
34 27 360i* New York 42,000 34,000 23.5
35 31 Schematic* [WPP] Los Angeles 40,200 29,600 35.8
36 35 Resource Interactive Columbus, Ohio 38,500 27,300 41.0
37 37 AtmosphereBBDO* [Omnicom] New York 37,800 27,000 40.0
38 NA Publicis Modem & Dialog* [Publicis] New York 36,719 NA NA
39 29 RMG Connect* [WPP] New York 33,840 33,840 0.0
40 59 Hawkeye [Hawkeye Group] Dallas 33,500 13,000 157.7
41 39 Bridge Worldwide* [WPP] Cincinnati 31,500 24,000 31.3
42 41 T3 Austin, Texas 30,809 21,091 46.1
43 42 Moxie Interactive* [Publicis] Atlanta 30,100 19,700 52.8
44 32 Euro RSCG Worldwide* [Havas] New York 29,566 27,795 6.4
45 33 Campbell-Ewald* [Interpublic] Warren, Mich. 28,704 27,600 4.0
46 38 Idea Integration Interactive Jacksonville, Fla. 28,500 24,000 18.8
47 NA Zeta Interactive New York 27,300 NA NA
48 40 Wirestone Emeryville, Calif. 26,873 23,161 16.0
49 60 Neo@Ogilvy* [WPP] New York 25,800 12,600 104.8
50 43 Efficient Frontier* Mountain View, Calif. 25,793 19,652 31.3
Source: Ad Age DataCenter. Chart based on agencies’ disclosures of digital revenue and on DataCenter estimates. Asterisk (*) indicates estimate. Read report methodology.
Ranking excludes Leapfrog Online, which uses a distinct business model where its stated revenue includes what other agencies pass through as expenses. It reported ’07 revenue of $85 million vs. $81 million in ’06. Leapfrog, a digital direct-marketing agency focused on generating new customers for clients, is compensated based on performance. It offers the same services as other agencies but absorbs all expenses; Leapfrog makes money by charging clients more for a customer than it costs the agency to generate the customer. Leapfrog’s reported revenue effectively includes media spending; Leapfrog uses a major share of revenue to pay for media, its biggest expense and something that traditional agencies deduct from their Ad Age-reported revenue.
(1) Excludes non-marketing operations; MWR, a Spokane, Wash. agency bought in ’07, included in ’07 and ’06 revenue on pro forma basis.
Published May 5, 2008, as part of the 64th annual Agency Report.

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