TOP 50 DIGITAL AGENCIES FOR 2007

Article Source: http://adage.com

 

 

TOP 50 DIGITAL AGENCIES
RANKED BY ’07 U.S. DIGITAL REVENUE FOR AGENCIES FROM ANY DISCIPLINE. DOLLARS IN THOUSANDS.
RANK				U.S. DIGITAL REVENUE
2007	2006	AGENCY [PARENT]	HEADQUARTERS	2007	2006	%CHG
1	1	Digitas* [Publicis]	Boston	$345,000	$257,000	34.2
2	2	Avenue A/Razorfish [Microsoft Corp.]	Seattle	299,320	235,415	27.1
3	6	Rapp Collins Worldwide* [Omnicom]	New York	204,000	107,100	90.5
4	3	OgilvyInteractive* [WPP]	New York	203,900	175,300	16.3
5	NA	IBM Interactive* [IBM Corp.]	Chicago	188,000	NA	NA
6	4	Sapient [Sapient Corp.]	Cambridge, Mass.	164,000	148,000	10.8
7	5	Wunderman* [WPP]	New York	162,250	145,200	11.7
8	7	AKQA	San Francisco	128,000	98,000	30.6
9	9	Organic* [Omnicom]	San Francisco	125,300	86,400	45.0
10	12	R/GA* [Interpublic]	New York	102,200	76,600	33.4
11	8	DraftFCB* [Interpublic]	Chicago/New York	100,000	94,100	6.3
12	NA	iCrossing	Scottsdale, Ariz.	98,000	NA	NA
13	15	IMC2*	Dallas	91,749	61,707	48.7
14	NA	Isobar* [Aegis Group]	London	91,500	NA	NA
15	11	G2* [WPP]	New York	90,258	80,100	12.7
16	17	Tribal DDB* [Omnicom]	New York	88,000	60,000	46.7
17	NA	MRM Worldwide* [Interpublic]	New York	84,000	NA	NA
18	21	Web.com (Submitawebsite, Leads.com)	Jacksonville, Fla.	83,000	52,000	59.6
19	13	Purple@Epsilon* [Alliance Data Systems]	Irving, Texas	80,000	68,000	17.6
20	20	VML* [WPP]	Kansas City, Mo.	74,000	56,000	32.1
21	19	Acxiom Digital [Acxiom Corp.]	Foster City, Calif.	70,000	57,000	22.8
22	16	WhittmanHart Interactive	Chicago	69,000	60,650	13.8
23	14	Agency.com* [Omnicom]	New York	68,300	65,000	5.1
24	18	Critical Mass* [Omnicom]	Chicago	67,000	58,000	15.5
25	24	Brulant	Beachwood, Ohio	53,227	36,326	46.5
26	30	Digitas Health* [Publicis]	Philadelphia	51,000	30,000	70.0
27	23	Ascentium (1)	Bellevue, Wash.	50,800	37,000	37.3
28	22	TMP Worldwide Advertising and Comms.	New York	48,431	40,187	20.5
29	28	DoubleClick Performics* [Google]	Chicago	47,900	33,970	41.0
30	36	Blast Radius* [WPP]	Vancouver/New York	45,000	27,229	65.3
30	25	Fry	Ann Arbor, Mich.	45,000	36,000	25.0
32	NA	Goodby, Silverstein & Partners* [Omnicom]	San Francisco	43,680	NA	NA
33	26	Arc Worldwide* [Publicis]	Chicago	43,200	34,400	25.6
34	27	360i*	New York	42,000	34,000	23.5
35	31	Schematic* [WPP]	Los Angeles	40,200	29,600	35.8
36	35	Resource Interactive	Columbus, Ohio	38,500	27,300	41.0
37	37	AtmosphereBBDO* [Omnicom]	New York	37,800	27,000	40.0
38	NA	Publicis Modem & Dialog* [Publicis]	New York	36,719	NA	NA
39	29	RMG Connect* [WPP]	New York	33,840	33,840	0.0
40	59	Hawkeye [Hawkeye Group]	Dallas	33,500	13,000	157.7
41	39	Bridge Worldwide* [WPP]	Cincinnati	31,500	24,000	31.3
42	41	T3	Austin, Texas	30,809	21,091	46.1
43	42	Moxie Interactive* [Publicis]	Atlanta	30,100	19,700	52.8
44	32	Euro RSCG Worldwide* [Havas]	New York	29,566	27,795	6.4
45	33	Campbell-Ewald* [Interpublic]	Warren, Mich.	28,704	27,600	4.0
46	38	Idea Integration Interactive	Jacksonville, Fla.	28,500	24,000	18.8
47	NA	Zeta Interactive	New York	27,300	NA	NA
48	40	Wirestone	Emeryville, Calif.	26,873	23,161	16.0
49	60	Neo@Ogilvy* [WPP]	New York	25,800	12,600	104.8
50	43	Efficient Frontier*	Mountain View, Calif.	25,793	19,652	31.3
Source: Ad Age DataCenter. Chart based on agencies’ disclosures of digital revenue and on DataCenter estimates. Asterisk (*) indicates estimate. Read report methodology. Ranking excludes Leapfrog Online, which uses a distinct business model where its stated revenue includes what other agencies pass through as expenses. It reported ’07 revenue of $85 million vs. $81 million in ’06. Leapfrog, a digital direct-marketing agency focused on generating new customers for clients, is compensated based on performance. It offers the same services as other agencies but absorbs all expenses; Leapfrog makes money by charging clients more for a customer than it costs the agency to generate the customer. Leapfrog’s reported revenue effectively includes media spending; Leapfrog uses a major share of revenue to pay for media, its biggest expense and something that traditional agencies deduct from their Ad Age-reported revenue. (1) Excludes non-marketing operations; MWR, a Spokane, Wash. agency bought in ’07, included in ’07 and ’06 revenue on pro forma basis. Published May 5, 2008, as part of the 64th annual Agency Report.

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