YouTube Adds Demographics Tab to Analytics Tools
Posted by Mort Greenberg on May 18, 2008
Article Source: http://clickz.com
Article Link: http://blog.clickz.com/080515-141417.html
May 15, 2008
YouTube has added a demographics tab to its Insight analytics platform for video uploaders. The feature makes it easy for creators to break down viewer patterns by age, gender or a combination of the two. The data come from birthday and gender data people are asked to share when they set up YouTube accounts.
The feature addition was announced in a blog post today from product manager Nick Jakobi. That post also notes many creators are altering their upload schedules based on learnings from the analytics tools, including insights about exactly when users are tuning in. In previous conversations with marketers, ClickZ learned that many agencies have used the platform to glean some new insights from old videos.
Posted by Zachary Rodgers at May 15, 2008 2:14 PM
This entry was posted on May 18, 2008 at 9:48 am and is filed under Ad/Behaviroral Targeting, Consumer Behavior, Demos & Audiences, Marketplace Trends, Online Video News, Social Media, Television & Video, UGC. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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