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IDC: Global Ad Spending to Hit $106B in 2011

Posted by Mort Greenberg on June 28, 2008

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Research firm IDC (NYSE: IDC) is looking ahead to rapid growth in online advertising spending in the next three years, projecting that the global market will reach $106.6 billion by 2011.

The IDC researchers found that the U.S. will continue to lead the world in online ad spending, with revenues reaching $45 billion in 2011. That would more than double last year’s mark of $21.2 billion that PricewaterhouseCoopers and the Interactive Advertising Bureau reported in their annual market audit.


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