IDC: Global Ad Spending to Hit $106B in 2011
Posted by Mort Greenberg on June 28, 2008
Article Source: http://www.internetnews.com
Article Link: http://www.internetnews.com/ec-news/print.php/3755951
Research firm IDC (NYSE: IDC) is looking ahead to rapid growth in online advertising spending in the next three years, projecting that the global market will reach $106.6 billion by 2011.
The IDC researchers found that the U.S. will continue to lead the world in online ad spending, with revenues reaching $45 billion in 2011. That would more than double last year’s mark of $21.2 billion that PricewaterhouseCoopers and the Interactive Advertising Bureau reported in their annual market audit.
CLICK HERE TO READ FULL ARTICLE
This entry was posted on June 28, 2008 at 12:16 pm and is filed under Ad Spending. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
theDigitalNews.TV 
Leave a Reply