Brands Embrace Online Video, But Play It Safe
Posted by Mort Greenberg on July 25, 2008
Article Source: http://www.clickz.com
Article Link: http://www.clickz.com/showPage.html?page=3630320
Article Author: By Anna Maria Virzi
Are Big Brands Risk Averse?
Some brand advertisers are establishing microsites on the Web and developing their own YouTube channels. Others are running ads accompanying streaming television shows and movies appearing on Hulu, a joint venture between NBC Universal and News Corp.
“Most of my clients are fairly conservative,” explained Chris Allen, vice president/director of video innovation, Starcom USA. “We have not seen a rush to support user-generated content.”
This entry was posted on July 25, 2008 at 8:27 am and is filed under Ad Agencies, Ad Products, Brand Advertising, Branded Entertainment, Online Video News. Tagged: Online Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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