Mobile ‘Net Users 60% More Likely to Accept Mobile Advertising

Article Source: http://www.marketingvox.com

Article Link: http://www.marketingvox.com/mobile-internet-users-60-more-likely-to-accept-mobile-advertising-041041/

Article Author: Marketing Vox

The US mobile internet now has a large and diverse enough user base to support wide-scale mobile-marketing efforts, and mobile web users are 60 percent more likely than data users to be open to mobile advertising, according to a report (pdf) from Nielsen Mobile – via MarketingCharts.

Mobile internet has reached a critical mass as an advertising medium in the US. In May 2008, there were 40 million active mobile internet users – a fraction of the 95 million US mobile users who subscribe to the service but do not necessarily use it, and a smaller fraction of the 259 million wireless users who are mobile data subscribers

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