theDigitalNews.TV

Stats. Metrics. Articles. Resources. Trends. For Digital Media.

Mobile ‘Net Users 60% More Likely to Accept Mobile Advertising

Posted by Mort Greenberg on September 20, 2008

Article Source: http://www.marketingvox.com

Article Link: http://www.marketingvox.com/mobile-internet-users-60-more-likely-to-accept-mobile-advertising-041041/

Article Author: Marketing Vox

The US mobile internet now has a large and diverse enough user base to support wide-scale mobile-marketing efforts, and mobile web users are 60 percent more likely than data users to be open to mobile advertising, according to a report (pdf) from Nielsen Mobilevia MarketingCharts.

Mobile internet has reached a critical mass as an advertising medium in the US. In May 2008, there were 40 million active mobile internet users – a fraction of the 95 million US mobile users who subscribe to the service but do not necessarily use it, and a smaller fraction of the 259 million wireless users who are mobile data subscribers

CLICK HERE TO READ FULL ARTICLE

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

 
%d bloggers like this: