Stats. Metrics. Articles. Resources. Trends. For Digital Media.

Mobile ‘Net Users 60% More Likely to Accept Mobile Advertising

Posted by Mort Greenberg on September 20, 2008

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Article Author: Marketing Vox

The US mobile internet now has a large and diverse enough user base to support wide-scale mobile-marketing efforts, and mobile web users are 60 percent more likely than data users to be open to mobile advertising, according to a report (pdf) from Nielsen Mobilevia MarketingCharts.

Mobile internet has reached a critical mass as an advertising medium in the US. In May 2008, there were 40 million active mobile internet users – a fraction of the 95 million US mobile users who subscribe to the service but do not necessarily use it, and a smaller fraction of the 259 million wireless users who are mobile data subscribers



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