theDigitalNews.TV

Stats. Metrics. Articles. Resources. Trends. For Digital Media.

The TV Ad Exodus, Part 2: Melding With the Web

Posted by Mort Greenberg on September 20, 2008

Article Source: http://www.technewsworld.com

Article Link: http://www.technewsworld.com/story/must-read/64552.html?wlc=1221915529

Article Author: Paul Korzeniowski

“Growth in TV advertising is flattening out, and it’s easy to see where a lot of that momentum is going. In response, television networks are partnering with online entities and putting their programming on the Internet. Web and television technology further fuels the convergence.”

Part 1 of this two-part series discussed the efforts made by the television industry to maintain advertising‘s relevance in the face of technologies like digital video recorders.

TV advertising has remained flat recently (at most low single-digit growth), and it’s clear where companies are placing a growing portion of their money: the Internet. Screen Digest forecast that online advertising will grow an average by 17 percent from 2008 through 2012. “The Internet has become a primary advertising medium for many corporations,” Gordon Borrell, president of Borrell Associates, an advertising market research firm, told the E-Commerce Times.
 

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

 
%d bloggers like this: