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Web Ad Growth Falls Off — and So Do the Salaries

Posted by Mort Greenberg on October 26, 2008

Article Source: http://adage.com

Article Link: http://adage.com/digital/article?article_id=132032

Article Author: Michael Learmonth

Article Date: 28-Oct-08

NEW YORK (AdAge.com) — The $23 billion online ad market is slowing down, and so is the once white-hot market for online-ad talent.

Five years of double-digit growth fueled a scramble for talent unseen since the last boom, as hundreds of ad networks and venture-funded start-ups competed with the portals, agencies and marketers to hire anyone who knew — or agreed to learn — how to sell or buy and online advertising.

Aside from the burst of another asset bubble, there are few similarities between the internet bust of 2000 and the slowdown occurring today. First, most believe we’re looking at a few years of single-digit growth, not negative growth, as occurred between 2000 and 2002. In 2000, online advertising was still experimental for most marketers; today it’s part of the mainstream.

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