Ad rates down, but forecasts look positive

Article Source: http://www.imediaconnection.com

Article Link: http://www.imediaconnection.com/news/21017.asp

Article Author: Rich Cherecwich

Article Date:  4-Nov-08

“Online ad rates may be dropping, but spending for online will buck the current media trend and continue to increase in 2009, according to several analysts. 

Meanwhile, marketers are divided on how to approach the coming year. A survey by the Association of National Advertisers found that 39 percent of marketers plan on spending more on marketing and advertising next year. One third said they would spend less, while 28 percent said they would spend the same amount.”

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