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Your creative checklist for online display

Posted by Mort Greenberg on November 5, 2008

Article Source: http://www.imediaconnection.com

Article Link: http://www.imediaconnection.com/content/21010.asp

Article Author: Blaise Nutter

Article Date: 5-Nov-08

“With an interactive banner, you have a tremendous opportunity to have that ‘a-ha’ moment, to give that control to the user and let them discover that ‘a-ha’ moment,” Samari says.

The “a-ha” moment feeds consumers’ sense of discovery, pulling them into an interaction with the banner and thus starting the conversation. “It’s all about giving that control to the user and trusting the element of discovery is going to be much more powerful and lasting than if we were just to blast our message down their throat,” Samari adds.”

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