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Display Is Not The Problem; The Scoring Methods Are

Posted by Mort Greenberg on February 25, 2009

Article Source: http://www.paidcontent.org

Article Link: http://www.paidcontent.org/entry/419-interview-scott-howe-msfts-ad-pub-group-display-is-not-the-problem-the-/

Article Author: David Kaplan

Article Date: 25-Feb-09

“This industry shouldn’t feel bad about anything. At the end of the day, we have to keep things in perspective. The economy around us is bad and the ad sector is being hit hard. Within that online is still a bright spot. Eyeballs are still moving to online media, and in many sectors, spending is increasing dramatically. And so, yes, is it disappointing, absolutely; is it a catastrophe? Absolutely not. This is just a bump in the road to where we’re going – and that is to a world where advertising is digital and media is accountable, allowing creativity to flourish. “

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