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Mobile Search Ads To Grow 130% By 2013

Posted by Mort Greenberg on February 25, 2009

Article Source: http://www.informationweek.com/

Article Link: http://www.informationweek.com/news/internet/ebusiness/showArticle.jhtml?articleID=214600090&subSection=E-Business

Article Author: Marin Perez

Article Date: 25-Feb-09

“As more consumers surf the Web on handsets like the iPhone 3G, the U.S. market for local mobile search will balloon from $20 million in 2008 to $1.3 billion in 2013, according to a report from the Kelsey Group.

The report, “Going Mobile: The Mobile Local Media Opportunity,” said only about 20% of U.S. cell phone subscribers are on the mobile Web right now, and only about 5.2 million are doing searches. Because of this, SMS advertising is the dominant form of mobile advertising. “

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