Disney Expert Uses Science to Draw Boy Viewers

Article Source: New York Times

Article Link: NYTimes – Disney

Article Author: Brook Barnes

Article Date: 14-Apr-09

From the Article :

“LOS ANGELES — Kelly Peña, or “the kid whisperer,” as some Hollywood producers call her, was digging through a 12-year-old boy’s dresser drawer here on a recent afternoon. Her undercover mission: to unearth what makes him tick and use the findings to help the Walt Disney Company reassert itself as a cultural force among boys.”

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