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Reid Hoffman: My Rule of Three for Investing

Posted by Mort Greenberg on April 20, 2009

Article Link: Tech Crunch- Reid Hoffman Rules

Article Author: Guest Author

Article Date: 20-Apr-09

From the Article :

“The formula is to build an audience with a great product – then secure enough funding to figure out how to make it pay. With these three elements in place – mass audience, unique value, stable funding – a startup has time to discover where it can make money. Few business plans ever pan out like their owners intend. PayPal started as a plan to beam payments between Palm Pilots. Google raised funds with a vision to capitalize on enterprise search and ended up in advertising.”

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