theDigitalNews.TV

Stats. Metrics. Articles. Resources. Trends. For Digital Media.

Omniture adds viral video analytics, targets startup rivals

Posted by michael hoydich on April 21, 2009

Article Link: Venture Beat

Article Author: Eric Eldon

Article Date: 21-Apr-09

From the Article :

Web analytics heavyweight Omniture is taking on a few video analytics startups today, by introducing a new service for tracking data about online videos across the web. The public company already offers a variety of software tools that let web and mobile sites precisely measure online traffic, showing details like where people are clicking on the site and where they’re leaving. The new feature will show traffic information about videos on other web sites — including YouTube, MSN Video, Metacafe, Yahoo Video — so video producers can see when and where videos become popular.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

 
%d bloggers like this: