Omniture adds viral video analytics, targets startup rivals

Article Link: Venture Beat

Article Author: Eric Eldon

Article Date: 21-Apr-09

From the Article :

Web analytics heavyweight Omniture is taking on a few video analytics startups today, by introducing a new service for tracking data about online videos across the web. The public company already offers a variety of software tools that let web and mobile sites precisely measure online traffic, showing details like where people are clicking on the site and where they’re leaving. The new feature will show traffic information about videos on other web sites — including YouTube, MSN Video, Metacafe, Yahoo Video — so video producers can see when and where videos become popular.

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