Do You Know Where Your Data Are?

Article Link: WSJ

Article Author: BRUCE SCHNEIER  

Article Date: 28-Apr-09

From the Article :

Do you know what your data did last night? Almost none of more than 27 million people who took the RealAge quiz realized that their personal health data was soldto drug companies, who in turned used that information for targeted e-mail marketing campaigns.

There’s a basic consumer protection principle at work here, and it’s the concept of “unfair and deceptive” trade practices. Basically, a company shouldn’t be able to say one thing and do another: sell used goods as new, lie on ingredients lists, advertise prices that aren’t generally available, claim features that don’t exist, and so on.

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