An Industry That Sells Takes a Look in the Mirror

Article Link: New York Times

Article Author: STEPHANIE CLIFFORD  

Article Date: 29-Apr-09

From the Article :

THE advertising industry needs to do a better job of advertising itself, speakers and attendees at the 2009 American Association of Advertising Agencies leadership conference here said.

That rebranding began close to home. On Tuesday, the association’s president and chief executive, Nancy Hill, announced the group would now go by the name 4A’s, since the “American” was too limited (advertisers do business internationally), as was “Advertising Agencies” (firms now offer public relations services as well).

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