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What Talent-Agency Merger Could Mean for Brands

Posted by Mort Greenberg on April 29, 2009

Article Link: AdvertsingAge

Article Author: CLAUDE BRODESSER-AKNER

Article Date: 28-Apr-09

arigold

From the Article :
“So with the declining influence of movie stars and plunging ratings in network TV, Ogilvy’s Mr. Scott said, “agents from all the [Hollywood talent] agencies are getting more and more involved in the brand deal-making process,” entering territory that was once the provenance solely of corporate-advisory agents.”

http://adage.com/madisonandvine/article?article_id=136304

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This entry was posted on April 29, 2009 at 11:19 am and is filed under Ad Spending, Brand Advertising, Branded Entertainment, Marketplace Trends, Multi-Channel, Television & Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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