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Archive for May, 2009

Russians Spend Big for a Piece of Facebook

Posted by June Xu on May 29, 2009

Article Link: NYTimes .com

Article Author: Claire Cain Miller

Article Date: 26-May-09

From the Article:

A Russian investment firm, Digital Sky Technologies, has invested $200 million in the social networking company Facebook in return for a 1.96 percent stake, the two companies said Tuesday.

Posted in Social Media | Leave a Comment »

Hulu Will Be Profitable “Very Soon,” Says NBC CEO

Posted by Andrew Daniels on May 29, 2009

Article Link: Silicon Alley Insider

Article Author:  Nicholas Carlson

Article Date: 29-May-09

From the Article:

NBC CEO Jeff Zucker took the stage at the All Things D conference for an interview with Kara Swisher. We’ve embedded the clip below. Toward the end of the interview, Jeff says he expects Web TV startup Hulu, which NBC owns along with News Corp, Disney and Providence Equity partners, to be profitable “soon.”

Posted in Ad Spending, Consumer Behavior, Digital Out of Home, Television & Video, Traditional to Online | Leave a Comment »

Microsoft Search Leads to Bing

Posted by John Cooper on May 29, 2009

Article Link: AdWeek.com

Article Author: Mike Shields

Article Date: 28-May-09

From the Article:

As expected, Microsoft has officially announced the launch of Bing, its new search engine brand, which will go live on June 3. The company is touting the product as a “decision engine” that has been designed to help users solve immediate problems faster by narrowing down the number of search results it delivers. And without naming Google directly, Microsoft is emphasizing Bing’s ability to save users from sifting through thousands of links for every search they conduct — i.e. the typical Google search experience.

Posted in Uncategorized | Leave a Comment »

Taking Online-Ad Measurement Beyond the Click

Posted by June Xu on May 29, 2009

Article Link: Ad Age

Article Author: Abbey Klaassen and Michael Learmonth

Article Date: 18-May-09

From the Article:

If not the click, then what?

There is no one answer to how to best measure online advertising. But it’s becoming increasingly clear that in an era defined by deeper and better analysis of online data — the Google-ification of online advertising — many marketers are betting on a familiar-looking model: Do the ads move those more-traditional metrics, such as consideration and intent to purchase?

Posted in Uncategorized | 1 Comment »

Present Day: AOL and Time Warner Will Part Ways

Posted by John Cooper on May 28, 2009

Article Link: NYTimes.com

Article Author: Saul Hansell

Article Date: 28-May-09

From the Article:

Time Warner said on Thursday that it would file for divorce in one of the most ill-fated marriages in the history of the media and technology business, its 2001 merger with AOL. The companies hope the separation is complete at the end of the year.

Posted in Uncategorized | Leave a Comment »

Circa 2000: AOL, Time Warner to Merge

Posted by John Cooper on May 28, 2009

Article Link: Wired.com

Article Author: Declan McCullagh

Article Date: 10-Jan-00

From the Article:

The move has already drawn a rush of investors to the companies on Monday, both of which have seen their stock languish in recent months. Time Warner, which closed Friday at 64 3/4, had not managed to best its 52-week high of 78 5/8 from last spring, and AOL’s closing price of 73 3/4 is about 10 points lower than its May 1999 value.

That’s already changing. Time Warner shares catapulted $30 to $95 in pre-open trade on Monday morning, while America Online jumped $13 to $85.875. The enthusiasm spurred shares of media stocks higher across Europe and sent the combined market capitalization of both companies higher by some $10 billion.

Posted in Uncategorized | Leave a Comment »

Mark Cuban Finalizes Investment In NAKEDPizza

Posted by Andrew Daniels on May 28, 2009

Article Link: TechCrunch

Article Author: Robin Wauters

Article Date: 28-May-09

From the Article:

Cuban is today announcing that he has finalized an investment in New Orleans, Louisiana-based NAKEDpizza after 3 months of negotiations. NAKEDpizza is an all-natural pizza delivery shop that has famously done most of its marketing efforts on and centered around its Twitter profile and Facebook presence. Two months ago, the healthy pizza store even erected a Twitter billboard above its first – and for now – only store.

Posted in Uncategorized | Leave a Comment »

List of Advertising Agencies on Twitter

Posted by Michael Hoydich on May 27, 2009

Article Link: Mojave

Article Date: 09-March-09

Examples from Article:

Incognito Digital: http://twitter.com/incognitodigital 🙂

BBDO: http://twitter.com/BBDOMPLS
Dentsu: http://twitter.com/dentsu_america
Leo Burnett: http://twitter.com/mr_burnett

Design Kitchen: http://twitter.com/designkitchen
Digitas: http://twitter.com/Digitas
Draft FCB: http://twitter.com/Draftfcb_Press
GSD&M Idea City: http://twitter.com/IdeaCity

Posted in Ad Agencies, Social Media | Leave a Comment »

The iPhone casts a giant shadow on the Web

Posted by Andrew Daniels on May 27, 2009

Article Link: Fortune Blogs

Article Author: Philip Elmer-DeWitt

Article Date: 27-May-09

http://fortuneapple20.files.wordpress.com/2009/05/picture-121.png

From the Article:

Here’s a pie chart that should warm Steve Jobs’ heart. That big blue slice covering 59% of the pie represents Apple’s (AAPL) share of the U.S. smartphone traffic in April as measured by AdMob, the world’s largest purveyor of ads on mobile apps and websites.

Posted in Consumer Behavior, Data & Metrics, Mobile | Leave a Comment »

OpenX Raises [an additional] $10 Million to Serve Ads

Posted by John Cooper on May 26, 2009

Article Link: NYTimes.com

Article Author: Claire Cain Miller

Article Date: 26-May-09

From the Article:

[Having already raised $31 million]…OpenX started as an open-source ad server for small and medium publishers. Today it serves 300 billion ads a month to 38,000 publishers and their 150,000 Web sites. In April, it unveiled OpenX Market, an advertising exchange.

Posted in Uncategorized | Leave a Comment »