TV’s 2009 Branded Entertainment Deal Style: Crew Cut Or Mullet?

Article Link:  Media Post

Article Author: WAYNE FRIEDMAN

Article Date: 4-May-09

 

From the Article :

“I don’t feel that we really are in the hands of the sponsors,” Cowell recently told The Hollywood Reporter. “Let’s put it this way: We don’t get any orders. So I’ve got a Coke cup in front of me. Who cares? I don’t like Coca-Cola.”

But here’s the deal: If more TV networks take on more reality shows — due to reining in TV production costs — you can bet there’ll be more product placement this fall. That’s just a fact.”

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=105323

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