theDigitalNews.TV

Stats. Metrics. Articles. Resources. Trends. For Digital Media.

TV’s 2009 Branded Entertainment Deal Style: Crew Cut Or Mullet?

Posted by Mort Greenberg on May 4, 2009

Article Link:  Media Post

Article Author: WAYNE FRIEDMAN

Article Date: 4-May-09

idolcoke

 

From the Article :

“I don’t feel that we really are in the hands of the sponsors,” Cowell recently told The Hollywood Reporter. “Let’s put it this way: We don’t get any orders. So I’ve got a Coke cup in front of me. Who cares? I don’t like Coca-Cola.”

But here’s the deal: If more TV networks take on more reality shows — due to reining in TV production costs — you can bet there’ll be more product placement this fall. That’s just a fact.”

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=105323

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

 
%d bloggers like this: