TV’s 2009 Branded Entertainment Deal Style: Crew Cut Or Mullet?
Posted by Mort Greenberg on May 4, 2009
Article Link: Media Post
Article Author: WAYNE FRIEDMAN
Article Date: 4-May-09
From the Article :
“I don’t feel that we really are in the hands of the sponsors,” Cowell recently told The Hollywood Reporter. “Let’s put it this way: We don’t get any orders. So I’ve got a Coke cup in front of me. Who cares? I don’t like Coca-Cola.”
But here’s the deal: If more TV networks take on more reality shows — due to reining in TV production costs — you can bet there’ll be more product placement this fall. That’s just a fact.”
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