theDigitalNews.TV

Stats. Metrics. Articles. Resources. Trends. For Digital Media.

Archive for June 1st, 2009

Carl’s Jr. Makes New Kind of Network Buy

Posted by Michael Hoydich on June 1, 2009

Article Link: AdWeek

Article Author: Brian Morrissey

Article Date: 01 -June-09

From the Article:

NEW YORK Justine Ezarik might not be a household name, but the 25-year-old has a cable TV-size audience. The only difference: Ezarik’s audience is on YouTube, Facebook and Twitter.

Thanks to Google, she’s also now part of Carl’s Jr.’s effort rolling out this week to sell the Portobello Mushroom Six-Dollar Burger to young men. The search-engine giant drafted Ezarik and eight other popular YouTube creators to participate in an ad campaign for the fast-food chain on the video-sharing site. They were commissioned to put their own spin on the CKE Restaurants brand’s infamous Paris Hilton-eating-a-burger commercial by showing how they would eat theirs.

Posted in Uncategorized | Leave a Comment »

MySpace Experimenting With Interactive Ads Powered By SocialMedia

Posted by Andrew Daniels on June 1, 2009

Article Link: TechCrunch

Article Author: Jason Kincaid

Article Date: 01 -June-09

From the Article:

At this morning’s Conversational Marketing Summit in New York, SocialMedia CEO Seth Goldstein revealed that the advertising company had been working with MySpace to develop and deploy ‘Interaction Ads’ – an advertising product that can prompt a MySpace member for input and use that, along with MySpace’s social graph, to tailor the advertising shown to their friends.

Posted in Ad Agencies, Ad Creative, Ad Networks, Ad Products, Ad Spending, Brand Advertising, Social Media | Leave a Comment »

Showtime Taps Amazon’s Kindle for Advertising

Posted by Michael Hoydich on June 1, 2009

Article Link: Ad Age

Article Author: Michael Bush

Article Date: 01-June-09

From the Article:

“Nobody has figured out what the future ad model for a device like the Kindle is going to be,” OMD’s Mr. Haber said. “And while this is not an ad per se, it’s content, it is the first step in figuring out how marketers can use this platform and provide some value to consumers from a content standpoint while finding a way to raise awareness and buzz about a product, or in this case a TV show.”

Posted in Uncategorized | Leave a Comment »

Twitter search engine Topsy launches with $15M

Posted by Andrew Daniels on June 1, 2009

Article Link: VentureBeat

Article Author: Camille Ricketts                  

Article Date: 01-June-09

From the Article:

Topsy.com, launched last week, is a brand new search engine focused exclusively on Twitter content. Like Google, it presents its results based on popularity metrics, namely the popularity or influence of the tweeter in question — a factor determined by how many followers the user has and how many time his or her messages have been re-tweeted.

Posted in Brand Advertising, Search Marketing, Social Media, Start-Ups | Leave a Comment »