Showtime Taps Amazon’s Kindle for Advertising

Article Link: Ad Age

Article Author: Michael Bush

Article Date: 01-June-09

From the Article:

“Nobody has figured out what the future ad model for a device like the Kindle is going to be,” OMD’s Mr. Haber said. “And while this is not an ad per se, it’s content, it is the first step in figuring out how marketers can use this platform and provide some value to consumers from a content standpoint while finding a way to raise awareness and buzz about a product, or in this case a TV show.”

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