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Archive for June 2nd, 2009

Move Over, Q Scores

Posted by Andrew Daniels on June 2, 2009

Article Link: Adage

Article Author: Wayne Arnold

Article Date: 01 -June-09

From the Article:

As Simon Clift of Unilever made clear at the Ad Age Digital Conference recently, brands no longer have total control of the communications surrounding their products or even the positioning of them. That power is now in the hands of the digital consumer. Ford agrees. It’s just asked 100 bloggers to launch the Fiesta in the U.S.

Every week I read about a campaign headed in that direction. Skittles and Land Rover had their respective Twitter experiments, and while we are yet to find out if candy flew off the shelves and more 4x4s hit the road, I applaud their willingness and bravery in stress testing what I, too, think are the new rules.

Posted in Ad Agencies, Ad Creative, Ad Networks, Ad Products, Ad Spending, Ad/Behaviroral Targeting, Brand Advertising, Consumer Behavior, Social Media, UGC | Leave a Comment »

Tremor Media Touts New Web Video Ad Format

Posted by June Xu on June 2, 2009

Article Link: MediaWeek

Article Author: Mike Shields

Article Date: 02 -June-09

From the Article:

Forget the standard pre-roll. Ditch the overlay. Tremor Media today is set to release V-Choice, a set of new online video ad placements that the company claims will successfully marry the sight, sound and motion of TV spots with the control and interactivity that users expect on the Web.

The company, which boasts a video ad network that reaches 57 million unique viewers (comScore, March), has just completed a beta test period with several top advertisers, including Proctor & Gamble, Universal Pictures and Ubisoft. Now, it plans to roll out V-Choice ads to the general market.

Posted in Uncategorized | Leave a Comment »