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Archive for June 3rd, 2009

Microsoft Hopes Bing’s Richer Results Will Drive Ad Dollars

Posted by Andrew Daniels on June 3, 2009

Article Link: ClickZ

Article Author: Jack Marshall

Article Date: 03 -June-09

From the Article:

Microsoft says its new ad offerings will “go beyond the blue links.” The engine will integrate results from other Microsoft properties, such as shopping information from Ciao, and mapping content from Multimap, and offer display and cost-per-lead ad products in addition to keyword-driven sponsored search listings.
For example, a search for shoes will return Web results, sponsored listings, and cost-per-lead driven shopping results on the same page. Likewise, searches for geographic destinations will return sponsored location listings within mapping information. In addition, Microsoft plans to offer demographic and geographic search targeting capabilities, alongside location specific content and results.

Posted in Ad Agencies, Ad Spending, Ad/Behaviroral Targeting | Leave a Comment »

Microsoft’s Bing Makes Ad Entry

Posted by June Xu on June 3, 2009

Article Link: Adweek

Article Author: Adweek Staff

Article Date: 03 -June-09

From the Article:

NEW YORK Microsoft positions Bing as the cure for digital information overload and search-results clutter in a campaign breaking today from JWT.

The first spot in an estimated $100 million ad push makes a point of calling Bing a “results engine,” while employing narration and visuals designed to portray the new service as providing more directed and focused data for users.

Posted in Ad Spending | Leave a Comment »

News Corp.’s Miller Backs Paid Digital Content

Posted by John Cooper on June 3, 2009

Article Link:

Article Author: Georg Szalai

Article Date: 03-June-09

From the Article:

Paid digital media services are the wave of the future for media giants, and the only question is how fast they will become reality, said News Corp. chief digital officer Jonathan Miller, adding that the conglomerate will push to develop new business models that work for the industry overall.

Posted in Uncategorized | Leave a Comment »