Microsoft Hopes Bing’s Richer Results Will Drive Ad Dollars
Posted by Andrew Daniels on June 3, 2009
Microsoft says its new ad offerings will “go beyond the blue links.” The engine will integrate results from other Microsoft properties, such as shopping information from Ciao, and mapping content from Multimap, and offer display and cost-per-lead ad products in addition to keyword-driven sponsored search listings.
For example, a search for shoes will return Web results, sponsored listings, and cost-per-lead driven shopping results on the same page. Likewise, searches for geographic destinations will return sponsored location listings within mapping information. In addition, Microsoft plans to offer demographic and geographic search targeting capabilities, alongside location specific content and results.
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This entry was posted on June 3, 2009 at 1:32 pm and is filed under Ad Agencies, Ad Spending, Ad/Behaviroral Targeting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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