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Microsoft Hopes Bing’s Richer Results Will Drive Ad Dollars

Posted by Andrew Daniels on June 3, 2009

Article Link: ClickZ

Article Author: Jack Marshall

Article Date: 03 -June-09

From the Article:

Microsoft says its new ad offerings will “go beyond the blue links.” The engine will integrate results from other Microsoft properties, such as shopping information from Ciao, and mapping content from Multimap, and offer display and cost-per-lead ad products in addition to keyword-driven sponsored search listings.
For example, a search for shoes will return Web results, sponsored listings, and cost-per-lead driven shopping results on the same page. Likewise, searches for geographic destinations will return sponsored location listings within mapping information. In addition, Microsoft plans to offer demographic and geographic search targeting capabilities, alongside location specific content and results.
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