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Microsoft’s Bing Makes Ad Entry

Posted by June Xu on June 3, 2009

Article Link: Adweek

Article Author: Adweek Staff

Article Date: 03 -June-09

From the Article:

NEW YORK Microsoft positions Bing as the cure for digital information overload and search-results clutter in a campaign breaking today from JWT.

The first spot in an estimated $100 million ad push makes a point of calling Bing a “results engine,” while employing narration and visuals designed to portray the new service as providing more directed and focused data for users.

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