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Archive for June 5th, 2009

Google Loses Another Ad Exec

Posted by June Xu on June 5, 2009

Article Link: Adage

Article Author: Bill Shea and Michael Learmonth

Article Date: 04-June-09

From the Article:

Grady Burnett, head of Google’s AdWords division, is leaving the company for Facebook, Ad Age sibling Crain’s Detroit Business reported today. He is the fourth top ad exec to leave the search giant in recent months.

Mr. Burnett will move from Google’s AdWords operation in Ann Arbor, Mich., to Facebook headquarters in Palo Alto, Calif., to head Facebook’s global self-serve-ad operation, reporting to Chief Operating Officer Sheryl Sandberg.

Just this week Google’s head of advertising-agency relations, Erin Clift, left Google for AOL, joining former Google exec Jeff Levick, AOL’s global head of ad strategy, and, of course, Tim Armstrong, the former head of North America for Google, who is now CEO of AOL.

Posted in Ad Agencies, Ad Networks | Leave a Comment »

Digg Plans Social Ads

Posted by June Xu on June 5, 2009

Article Link: Adweek

Article Author: Brian Morrissey

Article Date: 04-June-09

From the Article:

NEW YORK Social news site Digg is rolling out its first major ad product, borrowing a page from Facebook by designing units that mimic the site experience itself.

The new Digg Ads will look much the same as other site content: a headline, thumbnail photo and link to another site. They will appear within the stream of headlines on Digg pages and provide the same options for users to “Digg” or “bury” links and leave comments.

Posted in Ad Creative, Ad Products, Social Media | Leave a Comment »