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Archive for June 8th, 2009

Microsoft readies Bing-a-thon

Posted by Michael Hoydich on June 8, 2009

If Microsoft has its way and gets its money’s worth from a $100 million campaign, Bing will be everywhere. Following the launch of the company’s new search engine, a campaign is underway that has Bing prominently placed inside TV shows and Hulu, The New York Times reports.

“It’s a very tall marketing challenge and a very tall product challenge,” Yusuf Mehdi, SVP of Microsoft’s online services division, told the Times. “It’s going to take multiple steps to get where we want to go, and this is the first step.”

On Monday, Hulu will run a telethon-style commercial called a “Bing-a-thon,” beginning at 8 p.m. (Eastern Time). Los Angeles-based Creative Artists Agency developed the program, according to the Times.

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Cause For Celebration: Online Ad Spending Falls Just 5%

Posted by June Xu on June 8, 2009

Article Link: Media Post

Article Author: Mark Walsh

Article Date: 05-June-09

From the Article:

Online ad spending fell 5% to $5.5 billion during the first quarter of 2009, marking the first year-over-year decline for any quarter since 2002, according to new data released Friday by the Interactive Advertising Bureau and PricewaterhouseCoopers.That total also reflects a drop of about 10% from the $6.1 billion spent in the fourth quarter, when ad dollars tend to rise in connection with the holiday shopping season. Many industry forecasts have predicted single-digit growth for online ad spending in 2009, but if the current pattern continues, those projections may soon begin to look overly optimistic.

Trying to cast the ad decline in the best possible light, the IAB stressed that the Internet has not been as severely affected as other media in one of the worst ad marketplaces in decades. “Current economic conditions are clearly challenging,” said David Silverman, a PwC assurance partner, in a statement. “Nonetheless, interactive media continues to consume a larger piece of the overall advertising pie.”

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Ten Percent of Twitter Users Account for 90% of Activity

Posted by Andrew Daniels on June 8, 2009

Article Link: Adage

Article Author: Nicholas Carlson

Article Date: 02-June-09

From the Article:

A new Harvard Business Review study reveals that 10% of Twitter users account for more than 90% of Twitter messages sent.

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