Why Interactive Advertising Needs a Creative Revolution
Posted by Andrew Daniels on June 15, 2009
Article Link: Adage
Article Author: Hernan Lopez
Article Date: 15-June-09
From the Article:
Maybe online is more than making up what it lacks in creative with better targeting. Maybe it’s working its magic in conjunction with TV, by letting brands with smaller budgets afford continuity, or by acting as a “reminder” of a TV ad. Maybe online is working on its own, by adding leverage to a “weak force” and making it stronger. But this much is clear: Online advertising will work even better if there is an interactive creative revolution.
This entry was posted on June 15, 2009 at 11:21 am and is filed under Ad Agencies, Ad Creative, Ad/Behaviroral Targeting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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