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Why Interactive Advertising Needs a Creative Revolution

Posted by Andrew Daniels on June 15, 2009

Article Link: Adage

Article Author: Hernan Lopez

Article Date: 15-June-09

From the Article:

Maybe online is more than making up what it lacks in creative with better targeting. Maybe it’s working its magic in conjunction with TV, by letting brands with smaller budgets afford continuity, or by acting as a “reminder” of a TV ad. Maybe online is working on its own, by adding leverage to a “weak force” and making it stronger. But this much is clear: Online advertising will work even better if there is an interactive creative revolution.

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