Posted by Mort Greenberg on July 1, 2009
Article Link: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109038
Article Author: Laurie Sullivan
Article Date: 1-Jul-09
From the Article:
“Geier recalls how Laura Christine, vice president of direct marketing and e-commerce at shoemaker Skechers USA, told attendees at the Internet Retailer 2009 conference in June that she put 94% of the company’s entire online budget into retargeting. Christine reduced Skechers’ partnerships to seven ad networks from 20. While Geier couldn’t recall her exact return on investment, he says the ROI exceeded 200% on more than $2 million in revenue.”
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109038
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