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Posted by Mort Greenberg on July 1, 2009

Article Link:  http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109038

Article Author: Laurie Sullivan

Article Date: 1-Jul-09

From the Article:

“Geier recalls how Laura Christine, vice president of direct marketing and e-commerce at shoemaker Skechers USA, told attendees at the Internet Retailer 2009 conference in June that she put 94% of the company’s entire online budget into retargeting. Christine reduced Skechers’ partnerships to seven ad networks from 20. While Geier couldn’t recall her exact return on investment, he says the ROI exceeded 200% on more than $2 million in revenue.”

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109038

Posted in Ad Networks, Ad/Behaviroral Targeting, Consumer Behavior, Data & Metrics, Marketplace Trends | Leave a Comment »

Twitter Proves Its Worth as a Killer App for Local Businesses

Posted by Mort Greenberg on May 18, 2009

Article Link:  Ad Age 

Article Author:  ABBEY KLASSEN

Article Date:  18-May-09

TWITTERPIZZA

From the Article :

“Naked Pizza, a New Orleans healthful-pizza shop that’s hoping to go national — Mark Cuban is a backer — has been marketing itself via the microblogging service. And recently it has started to track Twitter-spurred sales at the register. In a test run April 23, an exclusive-to-Twitter promotion brought in 15% of the day’s business.”

 

http://adage.com/digital/article?article_id=136662

Posted in Ad Creative, Ad Products, Ad Spending, Consumer Behavior, Data & Metrics, eCommerce, Marketplace Trends | Leave a Comment »

4 signs you’re a social media failure

Posted by Mort Greenberg on May 6, 2009

Article Link:  iMediaConnection

Article Author:  DENISE ZIMMERMAN

Article Date: 6-May-09

social_media_starfish

Image Created by: http://www.darrenbarefoot.com/archives/2007/11/scobles-starfish.html

From the Article:

“Market research firm Gartner projects that more than 75 percent of Fortune 1000 companies with websites will attempt some kind of online social media initiative for marketing or customer relations purposes. Gartner also projects that 50 percent of those efforts will fail.

Recognizing failure and learning from it is the nature of our business, especially for emerging channels such as social media. Repeatedly, it is a brave few who take risks while the rest point fingers and follow. When a company does dare to risk, we are quick to judge and condemn rather than celebrate.

To be realistic, most of us are accountable to multiple stakeholders — brands, consumers, our own organizations, and colleagues. There are, however, ways to minimize risks, learn from the stumbles, and move forward without leaving a trail of flames.”

 

http://www.imediaconnection.com/printpage/printpage.aspx?id=22944

Image from http://www.darrenbarefoot.com/archives/2007/11/scobles-starfish.html

Posted in iMediaConnection, Social Media, Traditional to Online | Leave a Comment »

TV’s 2009 Branded Entertainment Deal Style: Crew Cut Or Mullet?

Posted by Mort Greenberg on May 4, 2009

Article Link:  Media Post

Article Author: WAYNE FRIEDMAN

Article Date: 4-May-09

idolcoke

 

From the Article :

“I don’t feel that we really are in the hands of the sponsors,” Cowell recently told The Hollywood Reporter. “Let’s put it this way: We don’t get any orders. So I’ve got a Coke cup in front of me. Who cares? I don’t like Coca-Cola.”

But here’s the deal: If more TV networks take on more reality shows — due to reining in TV production costs — you can bet there’ll be more product placement this fall. That’s just a fact.”

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=105323

Posted in Ad Products, Ad Spending, Ad/Behaviroral Targeting, Brand Advertising, Branded Entertainment, Marketplace Trends | Leave a Comment »

What Talent-Agency Merger Could Mean for Brands

Posted by Mort Greenberg on April 29, 2009

Article Link: AdvertsingAge

Article Author: CLAUDE BRODESSER-AKNER

Article Date: 28-Apr-09

arigold

From the Article :
“So with the declining influence of movie stars and plunging ratings in network TV, Ogilvy’s Mr. Scott said, “agents from all the [Hollywood talent] agencies are getting more and more involved in the brand deal-making process,” entering territory that was once the provenance solely of corporate-advisory agents.”

http://adage.com/madisonandvine/article?article_id=136304

Posted in Ad Spending, Brand Advertising, Branded Entertainment, Marketplace Trends, Multi-Channel, Television & Video | Leave a Comment »

SupersonicAds Building Virtual Currency Monetization Platform for European App Developers

Posted by Mort Greenberg on April 28, 2009

ssalogo

As the number of social apps and games making money through virtual currency continues to grow, the number of companies helping those developers monetize their apps continues to increase as well. Today, Inside Facebook has the exclusive first look at a new company focused on helping European social app and game developers monetize through virtual currency.

New startup SupersonicAds is coming out of stealth mode for the first time today. The company, based outside Tel Aviv, Israel, is focusing its efforts exclusively on the European social app and game developer market, founder and CEO Gil Shoham tells Inside Facebook.

Shoham, most recently a VP at AdsMarket, started SupersonicAds late last year with many former teammates from video sharing site Metacafe, where he served as general manager and head of international sales for several years. Arik Czerniak, a co-founder of Metacafe, is also a partner in SupersonicAds.

“Over the last couple of years, people have discovered that CPM performs pretty poorly in social media,” Shoham says. “But if you integrate the advertising in the right way for the right audience, it works well.”

Shoham says the company chose to focus on Europe because that is where it has experience working with advertisers and publishers. It has spent the last few months developing and scaling its technology infrastructure, putting tracking and customer service functions into place, and optimizing performance.

In addition, Shoham says the company has localized its service for every language in Europe, including French, German, Spanish, Italian, and Dutch.

SupersonicAds is now live on Honesty Box on Facebook, whose lead developer Dan Peguine is also coming on board as a strategic partner for the company, as well as on Save An Alien, a popular virtual pet website.

While SupersonicAds is open to any and all advertisers, Shoham said he expects offers related to mobile content, gaming, and dating will work well for European users. The company plans to add a mobile payment option as well, but hasn’t finalized its choice of SMS partners yet.

For now, the company is focused on building out its core platform. It is self funded, but may raise money later this year, according to Shoham.

As virtual currency monetization space continues to grow, we’ll have all the details for you here on IF and ISG.

http://www.insidefacebook.com/2009/04/22/supersonicads-building-virtual-currency-monetization-platform-for-european-app-developers/

Posted in Ad/Behaviroral Targeting, Marketplace Trends, Social Media, Start-Ups, Start-Ups & Venture Capital, Video Games, Widgets/Distributed Content | Leave a Comment »

Jack Myers MediaBizBlogger- Job vs. Career

Posted by Mort Greenberg on April 28, 2009

Article Link: Jack Myers

Article Author: Jack Myers

Article Date: 28-Apr-09

From the Article :

“Success in today’s business environment requires a tactical focus on immediate business needs within a strategic vision of tomorrow’s opportunities. Your success will be inevitable when you organize the forces of strong relationships with imagination, planning, knowledge, involvement and effort.”

Posted in Jack Myers, Marketplace Trends, Organizational Structure | Leave a Comment »

Reid Hoffman: My Rule of Three for Investing

Posted by Mort Greenberg on April 20, 2009

Article Link: Tech Crunch- Reid Hoffman Rules

Article Author: Guest Author

Article Date: 20-Apr-09

From the Article :

“The formula is to build an audience with a great product – then secure enough funding to figure out how to make it pay. With these three elements in place – mass audience, unique value, stable funding – a startup has time to discover where it can make money. Few business plans ever pan out like their owners intend. PayPal started as a plan to beam payments between Palm Pilots. Google raised funds with a vision to capitalize on enterprise search and ended up in advertising.”

Posted in Marketplace Trends, Resources, Site Development, Start-Ups, Start-Ups & Venture Capital | Leave a Comment »

Needed: a mobile advertising, marketing model

Posted by Mort Greenberg on February 25, 2009

Article Source: http://www.adotas.com

Article Link: http://www.adotas.com/2009/02/needed-a-mobile-advertising-marketing-model/

Article Author: Simeon Simeonov

Article Date: 25-Feb-09

“Advertisers want to reach a highly-targeted audience at scale. Effective targeting outside of search requires tracking consumer behavior and carries serious privacy concerns. With mobile devices, consumers feel more violated when bad things happen, and the limitations of such devices further complicate the situation.

Why should you care? Because this is going to get worse before it gets better. Consumers are having an unprecedentedly personal relationship with devices, from PCs to iPhones. The technologies for targeting and tracking of consumers are getting more sophisticated. The advertising value chain across all channels is getting longer and more complex.”

Posted in Ad/Behaviroral Targeting, Consumer Behavior, Data & Metrics, Mobile | Leave a Comment »

Mobile Search Ads To Grow 130% By 2013

Posted by Mort Greenberg on February 25, 2009

Article Source: http://www.informationweek.com/

Article Link: http://www.informationweek.com/news/internet/ebusiness/showArticle.jhtml?articleID=214600090&subSection=E-Business

Article Author: Marin Perez

Article Date: 25-Feb-09

“As more consumers surf the Web on handsets like the iPhone 3G, the U.S. market for local mobile search will balloon from $20 million in 2008 to $1.3 billion in 2013, according to a report from the Kelsey Group.

The report, “Going Mobile: The Mobile Local Media Opportunity,” said only about 20% of U.S. cell phone subscribers are on the mobile Web right now, and only about 5.2 million are doing searches. Because of this, SMS advertising is the dominant form of mobile advertising. “

Posted in Ad Spending, Mobile | Leave a Comment »