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Archive for the ‘Ad Creative’ Category

Why Interactive Advertising Needs a Creative Revolution

Posted by Andrew Daniels on June 15, 2009

Article Link: Adage

Article Author: Hernan Lopez

Article Date: 15-June-09

From the Article:

Maybe online is more than making up what it lacks in creative with better targeting. Maybe it’s working its magic in conjunction with TV, by letting brands with smaller budgets afford continuity, or by acting as a “reminder” of a TV ad. Maybe online is working on its own, by adding leverage to a “weak force” and making it stronger. But this much is clear: Online advertising will work even better if there is an interactive creative revolution.

Posted in Ad Agencies, Ad Creative, Ad/Behaviroral Targeting | Leave a Comment »

Digg Plans Social Ads

Posted by June Xu on June 5, 2009

Article Link: Adweek

Article Author: Brian Morrissey

Article Date: 04-June-09

From the Article:

NEW YORK Social news site Digg is rolling out its first major ad product, borrowing a page from Facebook by designing units that mimic the site experience itself.

The new Digg Ads will look much the same as other site content: a headline, thumbnail photo and link to another site. They will appear within the stream of headlines on Digg pages and provide the same options for users to “Digg” or “bury” links and leave comments.

Posted in Ad Creative, Ad Products, Social Media | Leave a Comment »

Move Over, Q Scores

Posted by Andrew Daniels on June 2, 2009

Article Link: Adage

Article Author: Wayne Arnold

Article Date: 01 -June-09

From the Article:

As Simon Clift of Unilever made clear at the Ad Age Digital Conference recently, brands no longer have total control of the communications surrounding their products or even the positioning of them. That power is now in the hands of the digital consumer. Ford agrees. It’s just asked 100 bloggers to launch the Fiesta in the U.S.

Every week I read about a campaign headed in that direction. Skittles and Land Rover had their respective Twitter experiments, and while we are yet to find out if candy flew off the shelves and more 4x4s hit the road, I applaud their willingness and bravery in stress testing what I, too, think are the new rules.

Posted in Ad Agencies, Ad Creative, Ad Networks, Ad Products, Ad Spending, Ad/Behaviroral Targeting, Brand Advertising, Consumer Behavior, Social Media, UGC | Leave a Comment »

MySpace Experimenting With Interactive Ads Powered By SocialMedia

Posted by Andrew Daniels on June 1, 2009

Article Link: TechCrunch

Article Author: Jason Kincaid

Article Date: 01 -June-09

From the Article:

At this morning’s Conversational Marketing Summit in New York, SocialMedia CEO Seth Goldstein revealed that the advertising company had been working with MySpace to develop and deploy ‘Interaction Ads’ – an advertising product that can prompt a MySpace member for input and use that, along with MySpace’s social graph, to tailor the advertising shown to their friends.

Posted in Ad Agencies, Ad Creative, Ad Networks, Ad Products, Ad Spending, Brand Advertising, Social Media | Leave a Comment »

Twitter Proves Its Worth as a Killer App for Local Businesses

Posted by Mort Greenberg on May 18, 2009

Article Link:  Ad Age 

Article Author:  ABBEY KLASSEN

Article Date:  18-May-09

TWITTERPIZZA

From the Article :

“Naked Pizza, a New Orleans healthful-pizza shop that’s hoping to go national — Mark Cuban is a backer — has been marketing itself via the microblogging service. And recently it has started to track Twitter-spurred sales at the register. In a test run April 23, an exclusive-to-Twitter promotion brought in 15% of the day’s business.”

 

http://adage.com/digital/article?article_id=136662

Posted in Ad Creative, Ad Products, Ad Spending, Consumer Behavior, Data & Metrics, eCommerce, Marketplace Trends | Leave a Comment »

Display Is Not The Problem; The Scoring Methods Are

Posted by Mort Greenberg on February 25, 2009

Article Source: http://www.paidcontent.org

Article Link: http://www.paidcontent.org/entry/419-interview-scott-howe-msfts-ad-pub-group-display-is-not-the-problem-the-/

Article Author: David Kaplan

Article Date: 25-Feb-09

“This industry shouldn’t feel bad about anything. At the end of the day, we have to keep things in perspective. The economy around us is bad and the ad sector is being hit hard. Within that online is still a bright spot. Eyeballs are still moving to online media, and in many sectors, spending is increasing dramatically. And so, yes, is it disappointing, absolutely; is it a catastrophe? Absolutely not. This is just a bump in the road to where we’re going – and that is to a world where advertising is digital and media is accountable, allowing creativity to flourish. “

Posted in Ad Creative, Ad Products, Ad/Behaviroral Targeting, Consumer Behavior, Data & Metrics, Uncategorized | Leave a Comment »