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Archive for the ‘Apps’ Category

Apps Are Booming as Companies Seek a Place on Your Phone

Posted by June Xu on June 10, 2009

Article Link: New York Times

Article Author: Jenna Wortham

Article Date: 07-June-09

From the Article:

Developers of programs for the iPhone have already managed to make a decent living selling hundreds of thousands of copies of games from their living rooms or garages.

But now, a new way to profit from writing software for the iPhone is emerging: Sell the apps, then sell your company.

With the number of downloads through Apple’s App Store topping one billion and more than 40 million iPhones and iPod Touches sold since 2007, an increasing number of companies are seeing the mobile industry as a source of sustained revenue. Recently, IAC/InterActiveCorp, the Internet media conglomerate founded by Barry Diller, and Amazon.com, have bought app developers. Smaller companies have begun to assemble properties.

Posted in Apps, Consumer Behavior, Marketplace Trends, Mobile | Leave a Comment »

Can social Net apps get $1M in ad revenue?

Posted by Mort Greenberg on July 25, 2008

Article Source: http://www.vator.tv/

Article Link: http://www.vator.tv/news/show/2008-07-08-can-social-net-apps-get-1m-in-ad-revenue

Article Author: Don Dodge 

“A penny for your thoughts? I talked to a Facebook App developer at the ReMix conference a few weeks ago. He told me his app is generating 300 million page views per month. Wow! Then I asked what kind of CPM (Cost Per Thousand) ad rates he was getting. He shrugged and said somewhere between $0.02 and $0.05 per thousand. That pencils out to between $6K and $15K of advertising revenue per month for those 300 million page views. ”

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Posted in Ad Products, Ad Spending, Apps, Data & Metrics, Uncategorized, Widgets/Distributed Content | Tagged: | Leave a Comment »