Article Link:  http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109038

Article Author: Laurie Sullivan

Article Date: 1-Jul-09

From the Article:

“Geier recalls how Laura Christine, vice president of direct marketing and e-commerce at shoemaker Skechers USA, told attendees at the Internet Retailer 2009 conference in June that she put 94% of the company’s entire online budget into retargeting. Christine reduced Skechers’ partnerships to seven ad networks from 20. While Geier couldn’t recall her exact return on investment, he says the ROI exceeded 200% on more than $2 million in revenue.”

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109038

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Meebo: We’re making bank

Article Link: CNet News

Article Author: Rafe Needleman

Article Date: 09-June-09

From the Article:

I got an impenetrable pitch from Meebo Monday about some new features in the company’s “Community IM” program that we covered in October. The note said, “Content sites interested in increasing the volume of content sharing, but without their own social graph, can use the multi-network IM feature to expand their reach and drive social interactions.”

Following up — because I do love a puzzle and I remain curious about Meebo’s business — I learned that Meebo is expanding its chat product that sites like CafeMom are using with a few features that link those users into the broader Meebo network and into new Meebo features. And also that Meebo’s making money, which I never expected.

The iPhone casts a giant shadow on the Web

Article Link: Fortune Blogs

Article Author: Philip Elmer-DeWitt

Article Date: 27-May-09

From the Article:

Here’s a pie chart that should warm Steve Jobs’ heart. That big blue slice covering 59% of the pie represents Apple’s (AAPL) share of the U.S. smartphone traffic in April as measured by AdMob, the world’s largest purveyor of ads on mobile apps and websites.

Five Things Wolfram Alpha Does Better (And Vastly Different) Than Google

Article Link:  Mashable

Article Author:  Stan Schroeder

Article Date:  19-May-09

From the Article:

Wolfram Alpha is not a search engine. Perhaps it will one day become one, but currently it’s exactly what its tagline says: a computational knowledge engine. However, it looks like Google it provides you with answers and therefore most users will try to use it as a search engine, which doesn’t always yield good results. Once you start asking it the right questions, it’ll give you better answers.

Twitter Proves Its Worth as a Killer App for Local Businesses

Article Link:  Ad Age 

Article Author:  ABBEY KLASSEN

Article Date:  18-May-09

From the Article :

“Naked Pizza, a New Orleans healthful-pizza shop that’s hoping to go national — Mark Cuban is a backer — has been marketing itself via the microblogging service. And recently it has started to track Twitter-spurred sales at the register. In a test run April 23, an exclusive-to-Twitter promotion brought in 15% of the day’s business.”

 

http://adage.com/digital/article?article_id=136662

Needed: a mobile advertising, marketing model

Article Source: http://www.adotas.com

Article Link: http://www.adotas.com/2009/02/needed-a-mobile-advertising-marketing-model/

Article Author: Simeon Simeonov

Article Date: 25-Feb-09

“Advertisers want to reach a highly-targeted audience at scale. Effective targeting outside of search requires tracking consumer behavior and carries serious privacy concerns. With mobile devices, consumers feel more violated when bad things happen, and the limitations of such devices further complicate the situation.

Why should you care? Because this is going to get worse before it gets better. Consumers are having an unprecedentedly personal relationship with devices, from PCs to iPhones. The technologies for targeting and tracking of consumers are getting more sophisticated. The advertising value chain across all channels is getting longer and more complex.”

Display Is Not The Problem; The Scoring Methods Are

Article Source: http://www.paidcontent.org

Article Link: http://www.paidcontent.org/entry/419-interview-scott-howe-msfts-ad-pub-group-display-is-not-the-problem-the-/

Article Author: David Kaplan

Article Date: 25-Feb-09

“This industry shouldn’t feel bad about anything. At the end of the day, we have to keep things in perspective. The economy around us is bad and the ad sector is being hit hard. Within that online is still a bright spot. Eyeballs are still moving to online media, and in many sectors, spending is increasing dramatically. And so, yes, is it disappointing, absolutely; is it a catastrophe? Absolutely not. This is just a bump in the road to where we’re going – and that is to a world where advertising is digital and media is accountable, allowing creativity to flourish. “

Mobile ‘Net Users 60% More Likely to Accept Mobile Advertising

Article Source: http://www.marketingvox.com

Article Link: http://www.marketingvox.com/mobile-internet-users-60-more-likely-to-accept-mobile-advertising-041041/

Article Author: Marketing Vox

The US mobile internet now has a large and diverse enough user base to support wide-scale mobile-marketing efforts, and mobile web users are 60 percent more likely than data users to be open to mobile advertising, according to a report (pdf) from Nielsen Mobile – via MarketingCharts.

Mobile internet has reached a critical mass as an advertising medium in the US. In May 2008, there were 40 million active mobile internet users – a fraction of the 95 million US mobile users who subscribe to the service but do not necessarily use it, and a smaller fraction of the 259 million wireless users who are mobile data subscribers

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Crisis? What Crisis?

Article Source: http://www.clickz.com

Article Link: http://www.clickz.com/showPage.html?page=3629741

Article Author: Fred Aun, June 2nd 2008

“According to a summary of IDC’s new “U.S. Internet Advertising 2008-2012 Forecast and Analysis: Defining Economic Crisis,” Internet advertising will boom during the coming years despite a general “contraction in ad spending overall.” IDC believes overall Internet advertising revenue will double from $25.5 billion in 2007 to $51.1 billion in 2012, reflecting a compound annual growth rate of 14.9 percent.

The company predicts the Internet’s share of the overall U.S. advertising market will increase from 8.6 percent to 15.6 percent during the period and will be second only to direct marketing by 2012, blowing past broadcast television and newspapers along the way.

“Even though spending on advertising overall will contract this year, spending on Internet advertising still increases,” said IDC Program Director, Digital Media and Entertainment Karsten Weide, who authored the new report. “What that means is that advertisers are accelerating moving budgets out of the old media and into the new.”

IDC believes search ads will remain at the top of the Internet ad hierarchy with revenue, pegged at $10.4 billion last year, to reach almost $18 billion in 2012. But search will lose a bit of its market share as other formats, primarily video, gain ground. IDC believes search, now having almost 41 percent of the market share, will have just above 34 percent by 2012. ”

 

CLICK HERE FOR FULL ARTICLE

The TV Ad Exodus, Part 2: Melding With the Web

Article Source: http://www.technewsworld.com

Article Link: http://www.technewsworld.com/story/must-read/64552.html?wlc=1221915529

Article Author: Paul Korzeniowski

“Growth in TV advertising is flattening out, and it’s easy to see where a lot of that momentum is going. In response, television networks are partnering with online entities and putting their programming on the Internet. Web and television technology further fuels the convergence.”

Part 1 of this two-part series discussed the efforts made by the television industry to maintain advertising‘s relevance in the face of technologies like digital video recorders.

TV advertising has remained flat recently (at most low single-digit growth), and it’s clear where companies are placing a growing portion of their money: the Internet. Screen Digest forecast that online advertising will grow an average by 17 percent from 2008 through 2012. “The Internet has become a primary advertising medium for many corporations,” Gordon Borrell, president of Borrell Associates, an advertising market research firm, told the E-Commerce Times.

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