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Archive for the ‘News Highlights’ Category

NBC Local Mines Web for ‘Golden’ Cities

Posted by Mort Greenberg on January 27, 2009

Article Source: http://www.mediaweek.com

Article Link: http://www.mediaweek.com/mw/content_display/news/local-broadcast/e3i4c3f11f84ef6a0b19c5de1c0f40e5e8a

Article Author:  Katie Bachman

Article Date:  26-Jan-09

Related Link: http://www.nbcnewyork.com/around_town/debates/

The award, established in conjunction with New York creative agency, Mother New York, is part of NBC Local Media’s marketing strategy for its newly relaunched sites
Jan 26, 2009

-By Katy Bachman

NBC’s local TV station Web sites, recently relaunched in October as city sites, added Monday (Jan. 26) a new award to honor the best of what cities have to offer, from the best hot dog to the best dry cleaner.

Called the Golden Local, the award, established in conjunction with New York creative agency, Mother New York, is part of NBC Local Media’s marketing strategy for its newly relaunched sites.

In December, NBC Local Media kicked off the marketing of its new city sites in Chicago, Los Angeles and New York, by holding underground concerts featuring hip-hop artist Common.
Golden Local winners will be determined by debate among visitors to the city sites, who will also place votes for the best in their city.

“The Golden Locals are a great opportunity to create a community for ‘Social Capitalists,’ the group we’ve specifically targeted since the launch of our new city sites,” said Brian Buchwald, senior vp of NBC Local Integrated Media. “We think this is a fun and interactive approach in engaging locals and giving them the authority to decide on what’s hot in their city.”

To promote the Golden Local, NBC Local Media plans to launch an irreverent advertising campaign across its owned-and-operated stations and the Web sites.

Winners of the Golden Local will be awarded “human trophies” that can be prominently displayed outside the local establishment.

Article Link: http://www.mediaweek.com/mw/content_display/news/local-broadcast/e3i4c3f11f84ef6a0b19c5de1c0f40e5e8a

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Posted in Branded Entertainment, Consumer Behavior, Content, Digital Out of Home, Marketplace Trends, News Highlights | Leave a Comment »

Web Ad Growth Falls Off — and So Do the Salaries

Posted by Mort Greenberg on October 26, 2008

Article Source: http://adage.com

Article Link: http://adage.com/digital/article?article_id=132032

Article Author: Michael Learmonth

Article Date: 28-Oct-08

NEW YORK (AdAge.com) — The $23 billion online ad market is slowing down, and so is the once white-hot market for online-ad talent.

Five years of double-digit growth fueled a scramble for talent unseen since the last boom, as hundreds of ad networks and venture-funded start-ups competed with the portals, agencies and marketers to hire anyone who knew — or agreed to learn — how to sell or buy and online advertising.

Aside from the burst of another asset bubble, there are few similarities between the internet bust of 2000 and the slowdown occurring today. First, most believe we’re looking at a few years of single-digit growth, not negative growth, as occurred between 2000 and 2002. In 2000, online advertising was still experimental for most marketers; today it’s part of the mainstream.

CLICK HERE TO VIEW FULL ARTICLE

Posted in Ad Agencies, Ad Networks, Ad Spending, Marketplace Trends, Media Company Stocks, News Highlights, Organizational Structure, Uncategorized | Leave a Comment »

Rough Seas Ahead? Digital shops ride the waves of uncertainty

Posted by Mort Greenberg on October 19, 2008

Article Source: http://www.adweek.com

Article Link: http://www.adweek.com/aw/content_display/news/digital/e3ie08aadb553c2ade9d24ae2ea45ce6bf6

Article Author: Brian Morrissey 

Like all shops, digital agencies are focused on solidifying client relationships in tough times. The focus on driving business results will only grow in a downturn. Unproven tactics — think viral videos with views as the only success measure — are passe. What’s in is unsexy stuff like customer-relationship management. This will tend to favor not only direct-response agencies, but digital shops that can prove their programs are more than just entertaining experiences.

The good news, however, is that unlike the dot-com era, when agencies grew fat on venture-fueled startup clients and the Internet was unproven, digital is here to stay. “Digital has proven itself,” said Kokich. “When the market crashed in 2001, a lot of traditional companies said we don’t have to worry about that. That’s not happening. Every brand knows that digital is an important part of their marketing mix.”

CLICK HERE TO READ FULL ARTICLE

Posted in Ad Agencies, Marketplace Trends, News Highlights | Leave a Comment »

NBC Local Media Targets ‘Locals Only’ with New Website Launch

Posted by Mort Greenberg on October 19, 2008

New approach will provide content for the true city insider.

nbcuni.com – October 13, 2008
 

(PRNewsChannel) / New York, N.Y. / Embracing a new business strategy, NBC Local Media will launch websites targeting “Locals Only,” providing news, entertainment and information for the true city insider. No longer an adjunct to its local television station, the new sites will feature content from a wide variety of sources — including print, online publications, bloggers, individuals and NBC’s local television stations — to provide a new destination for local consumers who are looking to stay ahead of the curve and get plugged in to all their city has to offer.  

The sites will roll out in four phases throughout the month, beginning with Chicago in the afternoon of October 13; followed by Los Angeles, San Diego and San Francisco on October 16; then Dallas, Philadelphia and Washington, D.C. on October 20; and New York and Hartford on October 27. The web properties, which replace the current station marketing sites, will also change their URLs to better highlight the name of each city. (A complete list of new URLs is attached).

“These sites are a departure from what we’ve done in the past and the next step in our mission to provide truly relevant local content to consumers on the media platform of their choice,” said John Wallace, President, NBC Local Media. “Our goal was to create a new type of user experience that’s less an extension of our TV stations and more of an online destination for the latest local news, information and entertainment. These sites are about putting consumers first and giving them the content they’re looking for from the best available sources.”

The new websites target a specific online community that wants to know more about their local cities – whether they live in them or not. They are highly social, digitally savvy and extremely interested in staying on top of the latest local news and information. They also enjoy the trappings of urban life – such as music, food, fashion, and museums – and have an interest in creating, experimenting, sharing and critiquing all they experience.

Brian Buchwald, Senior Vice President of NBC Local Integrated Media, added, “When we decided to change the focus of our business, we specifically set out to target people who loved their cities, embrace change and have a huge appetite for local news and information. What we found is the group we’re calling ‘Social Capitalists,’ who are less about a specific demo and more about a state of mind. They’re passionate, like to stay ahead of the curve and influence others in their peer groups. We’re confident these new sites will deliver what they’re looking for as we experiment and learn together.”

Each site will have an entirely new look and feel with easy to use navigation features. Content will be aggregated from the best available sources – in many cases linking to outside content providers or contributed by the audience itself – in order to provide consumers with the best and most informed user experience. The online features will also be created with a more integrated approach, using text, videos, blogs, or whatever medium is appropriate, to tell the full story.

The new online approach is part of NBC Local Media’s continuing effort to transform its business and become a full-service multi-platform content provider for the local marketplace. The website launch is one of many efforts made recently by the group to better reflect today’s media environment. These include the recent acquisition of LX.TV and Skycastle Entertainment; continued investment in NBC Everywhere, the group’s growing out-of-home media division; and the soon-to-launch 24/7 news and information channel at the flagship television station, WNBC.

New domain names (in order of launch):

WMAQ: nbcchicago.com
KNBC: nbclosangeles.com
KNSD: nbcsandiego.com
KNTV: nbcbayarea.com
KXAS: nbcdfw.com
WCAU: nbcphiladelphia.com
WRC: nbcwashington.com
WVIT: nbcconnecticut.com
WNBC: nbcnewyork.com

About NBC Local Media:
NBC Local Media is comprised of ten NBC owned-and-operated television stations reaching 27% of US TV households; the NBC Everywhere operation focusing on the growing Out of Home digital market; LX.TV, a content production company that produces lifestyle and cultural programming; and Skycastle Entertainment, an award-winning entertainment marketing and promotion company. Together, the NBC Local Media properties distribute NBC Universal content and produce local content for broadcast television, broadband networks, digital channels and numerous media outlets outside of the home. NBC Local Media is a division of NBC Universal.

Media Contact:
Liz Fischer, NBC Universal, 212-664-4825,
liz.fischer@nbcuni.com

Posted in Demos & Audiences, Local, Marketplace Trends, News Highlights, Site Development, Television & Video, Traditional to Online | Leave a Comment »

Senate Commerce Committee rescheduled hearing on implications of online advertising to July 9.

Posted by Mort Greenberg on June 28, 2008

Article Source: http://www.broadcastingcable.com

Article Link: http://www.broadcastingcable.com/article/CA6573869.html?industryid=47171

By John Eggerton — Broadcasting & Cable, 6/27/2008 12:39:00 PM

The Senate Commerce Committee rescheduled its hearing on the implications of online advertising to July 9.

CLICK HERE TO READ FULL ARTICLE

Posted in IAB, Marketplace Trends, News Highlights | Leave a Comment »

Internet Advertising Revenues Top $21 Billion in ’07, Reaching Record High

Posted by Mort Greenberg on May 16, 2008

Article Source: http://iab.net

Article Link: http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/299609?o12499=

Related Link: http://www.iab.net/media/file/IAB_PwC_2007_full_year.pdf

 May 15, 2008

Q4 ’07 Revenues Total $5.9 Billion; Unabated Growth Defies Other Economic Trends

New York, NY (May 15, 2008) – The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) today announced that the 2007 Internet Advertising Revenue Report shows Internet advertising revenues in the U.S. continued their upward climb.

  • For the full year 2007, revenues totaled $21.2 billion, exceeding 2006 performance by 26 %, itself the former record year.
  • Q4 2007 Internet advertising revenues hit $5.9 billion, representing historic revenues for a single quarter and a 24% increase over the same period in 2006.
  • This is the fourth consecutive year and 13th consecutive quarter of record results.

“This achievement is a testament to the continued vitality of interactive,” said Randall Rothenberg, president and CEO of the IAB. “Explosive innovation in the industry is providing marketers with new and unique ways to reach consumers—it’s a very exciting time.”

Search, display, classifieds and lead generation all continued growing at a healthy rate, according to the report. Consumer advertisers remained the largest category of Internet advertising spending, at 55% of 2007 full-year revenues, up from 52% from the full year 2006.

“Despite the current state of economic uncertainty, 2007 was another record year and the 13th consecutive record quarter. Interactive advertising is not just the future, it is the here and now, as it represents a meaningful and growing component of U.S. advertising and marketing spend,” said David Silverman, partner, Assurance, PricewaterhouseCoopers.

ADVERTISING FORMATS

2007

2006

Type of Advertising

$

% share of market

$

% share of market

Display Advertising

4,455

21%

3,685

22%

Sponsorship

636

3%

496

3%

Rich Media (06 including Broadband Video)

1,657

8%

1,192

7%

Digital Video (07 only)

324

2%

 

21%

All Display

7,072

34%

5,373

32%

Keyword Search

8,805

41%

6,799

40%

Classifieds

3,321

16%

3,059

18%

E-mail

424

2%

338

2%

Lead Generation*

1,584

7%

1,310

8%

TOTALS:

21,206

100%

16,879

100%

INDUSTRY CONCENTRATION

 

FY 2007

FY 2006

Top 10

69% ($14,632)

69% ($11,647)

Top 25

80% ($16,965)

82% ($13,841)

Top 50

89% ($18,873)

92% ($15,529)

PRICING MODELS

 

FY 2007

FY 2006

CPM or Impression

45% ($9,492)

48% ($8,102)

Performance Deals

51% ($10,817)

47% ($7,933)

Hybrid

4% ($897)

5% ($844)

Conducted by the New Media Group of PricewaterhouseCoopers, the Internet Advertising Revenue Report was launched in 1996 by the IAB, and aggregates data from all companies that report meaningful online advertising revenues. The results are considered the most accurate measurement of interactive advertising revenues with the data compiled directly from information supplied by companies selling advertising on the Internet. The survey includes data concerning online advertising revenues from Web sites, commercial online services, free e-mail providers, and all other companies selling online advertising. First and third quarter revenue reports are estimates, with the actual figures being released along with second and fourth quarter data respectively. PwC does not audit the information and provides no opinion or other form of assurance with respect to the information.  

Posted in Ad Spending, Marketplace Trends, News Highlights, Research | Tagged: | Leave a Comment »

EconSM Video: Getting Real: Grown-Up Start Ups

Posted by Mort Greenberg on May 11, 2008

Article Source: http://paidcontent.org

 http://link.brightcove.com/services/link/bcpid1529573284/bclid1527680758/bctid1532920759

By Amanda Natividad – Sat 10 May 2008 05:05 PM PST

In our second video from EconSM 2008, Social Approach’s CEO Shawn Gold moderated Getting Real: Grown-Up Start Ups with Dalton Caldwell, imeem’s founder and CEO, Seth Goldstein, SocialMedia Networks’ co-founder and CEO, Keith Richman Break.com’s co-founder and CEO, and Toni Schneider, Automattic’s CEO. In this panel covering the topic of moving start ups past the early adopters phase and finding a lucrative exit, Caldwell pointed out the importance of taking time to “suck” in order to learn from mistakes. Meanwhile, Goldstein revealed his own motto to be to “hire slow and fire fast,” getting out the employees who just don’t work out, and not being afraid to hire under-experienced people with “a lot of hustle.” Check out our coverage of this panel and watch the video (RSS readers will have to click through). All of our EconSM 2008 videos will be posted here.

 

Posted in Marketplace Trends, Multi-Channel, News Highlights, Online Video News, Research, Resources, Site Development, Social Media, Start-Ups & Venture Capital, Television & Video, Traditional to Online, UGC, Uncategorized, Widgets/Distributed Content | Leave a Comment »

Revenue Grows 8.6%, Propelled by Digital

Posted by Mort Greenberg on May 10, 2008

Article Source: http://adage.com

Our Agency Report Finds the Business in Surprisingly Good Health

Published: May 05, 2008

CHICAGO (AdAge.com) — Revenue for U.S. agencies — advertising, marketing services and media — jumped 8.6% in 2007 despite a tepid ad market. And for that, you can thank digital.

Agency Report 2008

Ad Age estimates that the Big 4 ad firms — Omnicom Group, WPP Group, Interpublic Group of Cos. and Publicis Groupe — last year generated 12.3% of worldwide revenue from digital services.

Related Resources:

point bug Agency Report 2008
point bug Agency Family Trees 2008

While it comes as no surprise that revenue at digital specialty agencies rocketed last year (up 26.8% in the U.S.), it’s clear that digital services have become a way of life (or a way to avoid death) for agencies of all disciplines. In fact, U.S. ad agencies reported an average 10.2% of revenue from digital in 2007.

And in some cases, it was a lot more. Goodby, Silverstein & Partners — Ad Age’s 2008 Agency of the Year — said digital services last year generated 52% of its revenue. The San Francisco agency works for such digitally connected clients as Hewlett-Packard Co.

Of the more than 860 agencies that participated in the 2008 Agency Report, 60% broke out digital revenue.

Digital helps explain the solid growth experienced by major media agencies despite flat spending in traditional media. WPP Group said worldwide digital revenue for media unit Group M last year soared 53% to $238 million. Ad Age DataCenter estimates that digital accounted for more than 11% of 2007 revenue for Group M, the world’s largest media-agency group.

Digital has reshaped direct marketing, and that has turned top-tier direct shops such as Rapp Collins and Wunderman into some of the biggest digital agencies.

Ad Age estimates that the Big 4 ad firms — Omnicom Group, WPP Group, Interpublic Group of Cos. and Publicis Groupe — last year generated 12.3% of worldwide revenue from digital services.

Digital is about technology and platforms; it’s not a narrowly defined discipline. For the U.S. digital ranking, Ad Age tracked agencies’ digital revenue regardless of discipline, resulting in an eclectic list of agencies — digital pure plays as well as advertising, marketing-services and media shops — all dialing for digital dollars.

Digitas tops that digital list; Publicis bought Digitas last year and is moving fast to make it a global agency brand. Avenue A/Razorfish, acquired last year by Microsoft Corp., came in second. New to the list: IBM Interactive, a rebranded rollup of IBM’s digital-marketing services.

Last year’s U.S. revenue growth rate for agencies of all disciplines — 8.6% — was slightly below 2006 growth (8.8%). Agency revenue grew 7.2% in 2005 and 8.6% in 2004. Revenue for U.S. ad, marketing-services and media agencies in 2007 reached $31.1 billion, according to Ad Age estimates.

Marketing-services agencies — direct, promotion, branding, healthcare and public relations as well as digital specialists — accounted for 47.1% of U.S. revenue for marketing-communications agencies analyzed in this report. The rest came from advertising and media.

Key points from the report:

  • Omnicom’s BBDO Worldwide topped Ad Age’s new ranking of U.S. agencies across disciplines. The ranking shows how agency brands stack up regardless of whether an agency gets revenue from advertising, marketing services, media or a combination of the three.
  • WPP’s Group M ranks No. 1 in worldwide media revenue. Omnicom’s OMD Worldwide is the world’s largest media agency, while WPP’s MindShare is tops in the U.S., according to Ad Age estimates.
  • WPP’s CommonHealth leads the ranking of U.S. healthcare agencies. This is Ad Age’s first broad ranking of healthcare agencies since major holding companies opted to limit disclosure after passage of the 2002 Sarbanes-Oxley Act.

Posted in Ad Agencies, Ad Spending, Brand Advertising, Content, Data & Metrics, Demos & Audiences, Marketplace Trends, Media Company Stocks, Multi-Channel, News Highlights, Online Video News, Research, Resources | Leave a Comment »

Top Media and Marketing Blogs

Posted by Mort Greenberg on May 1, 2008

Article Source: http://adage.com

 


123456››

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21-April-08, News Highlights: Consumer Packaged Goods

Posted by Mort Greenberg on April 21, 2008

AHAA Review: Growth Despite Economic Difficulties
Portada Magazine, NY – 24 minutes ago
Covkin noted that it is vital for the CPG (Consumer Packaged Goods) industry to understand the factors that are driving growth in this consumer segment,
Glossy malls, retail chains enter rural areas
Chandigarh Tribune, India – 7 hours ago
All consumer goods such as pulses, refined oils have also been kept in these bazaars. “People from the rural areas also like well-packaged stuff,” said a
Investing in Consumer Packaged Goods: A Global View
Seeking Alpha, NY – Mar 31, 2008
The consumer packaged goods [CPG] industry has undergone and will continue to undergo significant changes as consumers become more differentiated, TPE:3040
Consumer Packaged Goods Producer Deploys Printronix SLPA7000e
IT Reseller Online (press release), PA – Apr 1, 2008
As a successful, $15-billion-plus producer of consumer packages goods (CPG) ranging from food and beverage to apparel and household products, the company is
Moving Up The Food Chain
CNNMoney.com – Apr 18, 2008
The food, beverage and consumer packaged goods industry brings in more than $2 trillion in sales globally each year, the Grocery Manufacturers Association
Grocery Manufacturers Association: Canadian Risk Assessment
FOXBusiness – Apr 19, 2008
The $2.1 trillion food, beverage and consumer packaged goods industry employs 14 million workers, and contributes over $1 trillion in added value to the
Google Study Finds Packaged Goods Spots Perform At ‘Parity’ Online
Mediapost.com, NY – Apr 1, 2008
by Joe Mandese, Tuesday, Apr 1, 2008 8:00 AM ET IN AN EFFORT TO CONVINCE big consumer packaged goods marketers once and for all that online media is just as GOOG

The Packer
Dole unveils salad kits, adds product strategist
The Packer, KS – Apr 17, 2008
Kocovski has more than a decade of experience in the consumer packaged goods industry, most recently as associate trade marketing manager for Church
Food and Drug Administration Globalization Act of 2008 Draft
FOXBusiness – Apr 19, 2008
The $2.1 trillion food, beverage and consumer packaged goods industry employs 14 million workers, and contributes over $1 trillion in added value to the
IRI and Europanel Partner to Form the World’s Largest Consumer and
FOXBusiness – Apr 8, 2008
the leading global provider of enterprise market information solutions for the consumer packaged goods (CPG), retail and healthcare industries,

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