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Archive for the ‘Television & Video’ Category

Soon, you’ll have to pay for Hulu

Posted by John Cooper on June 4, 2009

Article Link: dailyfinance.com

Article Author: Jeff Bercovici

Article Date: 03-June-09

From the Article:

I think what works for consumers most likely — and this has to be tested, frankly — is bundles. I think you have to figure out what are the right bundles that people buy and what’s contained in that bundle. For example, you could have — and I’m making this up entirely — you could have a New York bundle, and that could consist of various papers or publications that are relevant to the audience in New York, and you could make that all, potentially, a bundle to a consumer at one price.

Posted in Content, eCommerce, Marketplace Trends, Television & Video | Leave a Comment »

Hulu Will Be Profitable “Very Soon,” Says NBC CEO

Posted by Andrew Daniels on May 29, 2009

Article Link: Silicon Alley Insider

Article Author:  Nicholas Carlson

Article Date: 29-May-09

From the Article:

NBC CEO Jeff Zucker took the stage at the All Things D conference for an interview with Kara Swisher. We’ve embedded the clip below. Toward the end of the interview, Jeff says he expects Web TV startup Hulu, which NBC owns along with News Corp, Disney and Providence Equity partners, to be profitable “soon.”

Posted in Ad Spending, Consumer Behavior, Digital Out of Home, Television & Video, Traditional to Online | Leave a Comment »

What Talent-Agency Merger Could Mean for Brands

Posted by Mort Greenberg on April 29, 2009

Article Link: AdvertsingAge

Article Author: CLAUDE BRODESSER-AKNER

Article Date: 28-Apr-09

arigold

From the Article :
“So with the declining influence of movie stars and plunging ratings in network TV, Ogilvy’s Mr. Scott said, “agents from all the [Hollywood talent] agencies are getting more and more involved in the brand deal-making process,” entering territory that was once the provenance solely of corporate-advisory agents.”

http://adage.com/madisonandvine/article?article_id=136304

Posted in Ad Spending, Brand Advertising, Branded Entertainment, Marketplace Trends, Multi-Channel, Television & Video | Leave a Comment »

NBC Local Media Targets ‘Locals Only’ with New Website Launch

Posted by Mort Greenberg on October 19, 2008

New approach will provide content for the true city insider.

nbcuni.com – October 13, 2008
 

(PRNewsChannel) / New York, N.Y. / Embracing a new business strategy, NBC Local Media will launch websites targeting “Locals Only,” providing news, entertainment and information for the true city insider. No longer an adjunct to its local television station, the new sites will feature content from a wide variety of sources — including print, online publications, bloggers, individuals and NBC’s local television stations — to provide a new destination for local consumers who are looking to stay ahead of the curve and get plugged in to all their city has to offer.  

The sites will roll out in four phases throughout the month, beginning with Chicago in the afternoon of October 13; followed by Los Angeles, San Diego and San Francisco on October 16; then Dallas, Philadelphia and Washington, D.C. on October 20; and New York and Hartford on October 27. The web properties, which replace the current station marketing sites, will also change their URLs to better highlight the name of each city. (A complete list of new URLs is attached).

“These sites are a departure from what we’ve done in the past and the next step in our mission to provide truly relevant local content to consumers on the media platform of their choice,” said John Wallace, President, NBC Local Media. “Our goal was to create a new type of user experience that’s less an extension of our TV stations and more of an online destination for the latest local news, information and entertainment. These sites are about putting consumers first and giving them the content they’re looking for from the best available sources.”

The new websites target a specific online community that wants to know more about their local cities – whether they live in them or not. They are highly social, digitally savvy and extremely interested in staying on top of the latest local news and information. They also enjoy the trappings of urban life – such as music, food, fashion, and museums – and have an interest in creating, experimenting, sharing and critiquing all they experience.

Brian Buchwald, Senior Vice President of NBC Local Integrated Media, added, “When we decided to change the focus of our business, we specifically set out to target people who loved their cities, embrace change and have a huge appetite for local news and information. What we found is the group we’re calling ‘Social Capitalists,’ who are less about a specific demo and more about a state of mind. They’re passionate, like to stay ahead of the curve and influence others in their peer groups. We’re confident these new sites will deliver what they’re looking for as we experiment and learn together.”

Each site will have an entirely new look and feel with easy to use navigation features. Content will be aggregated from the best available sources – in many cases linking to outside content providers or contributed by the audience itself – in order to provide consumers with the best and most informed user experience. The online features will also be created with a more integrated approach, using text, videos, blogs, or whatever medium is appropriate, to tell the full story.

The new online approach is part of NBC Local Media’s continuing effort to transform its business and become a full-service multi-platform content provider for the local marketplace. The website launch is one of many efforts made recently by the group to better reflect today’s media environment. These include the recent acquisition of LX.TV and Skycastle Entertainment; continued investment in NBC Everywhere, the group’s growing out-of-home media division; and the soon-to-launch 24/7 news and information channel at the flagship television station, WNBC.

New domain names (in order of launch):

WMAQ: nbcchicago.com
KNBC: nbclosangeles.com
KNSD: nbcsandiego.com
KNTV: nbcbayarea.com
KXAS: nbcdfw.com
WCAU: nbcphiladelphia.com
WRC: nbcwashington.com
WVIT: nbcconnecticut.com
WNBC: nbcnewyork.com

About NBC Local Media:
NBC Local Media is comprised of ten NBC owned-and-operated television stations reaching 27% of US TV households; the NBC Everywhere operation focusing on the growing Out of Home digital market; LX.TV, a content production company that produces lifestyle and cultural programming; and Skycastle Entertainment, an award-winning entertainment marketing and promotion company. Together, the NBC Local Media properties distribute NBC Universal content and produce local content for broadcast television, broadband networks, digital channels and numerous media outlets outside of the home. NBC Local Media is a division of NBC Universal.

Media Contact:
Liz Fischer, NBC Universal, 212-664-4825,
liz.fischer@nbcuni.com

Posted in Demos & Audiences, Local, Marketplace Trends, News Highlights, Site Development, Television & Video, Traditional to Online | Leave a Comment »

The TV Ad Exodus, Part 2: Melding With the Web

Posted by Mort Greenberg on September 20, 2008

Article Source: http://www.technewsworld.com

Article Link: http://www.technewsworld.com/story/must-read/64552.html?wlc=1221915529

Article Author: Paul Korzeniowski

“Growth in TV advertising is flattening out, and it’s easy to see where a lot of that momentum is going. In response, television networks are partnering with online entities and putting their programming on the Internet. Web and television technology further fuels the convergence.”

Part 1 of this two-part series discussed the efforts made by the television industry to maintain advertising‘s relevance in the face of technologies like digital video recorders.

TV advertising has remained flat recently (at most low single-digit growth), and it’s clear where companies are placing a growing portion of their money: the Internet. Screen Digest forecast that online advertising will grow an average by 17 percent from 2008 through 2012. “The Internet has become a primary advertising medium for many corporations,” Gordon Borrell, president of Borrell Associates, an advertising market research firm, told the E-Commerce Times.
 

 

Posted in Ad Spending, Data & Metrics, Marketplace Trends, Television & Video, Traditional to Online | Leave a Comment »

Borrell: Local Online Revenue to Jump 50% in ’08

Posted by Mort Greenberg on June 28, 2008

Article Source: http://www.mediaweek.com

Article Link: http://www.mediaweek.com/mw/content_display/news/digital-downloads/metrics/e3i4818debd94b6160dfc219e9acb736d15

May 30, 2008

-By Katy Bachman

mw/photos/stylus/26948-LOGO_macbook_laptop.jpg

Local online revenue is expected to skyrocket this year, up 50 percent to $13.1 billion, according to a study released Thursday (May 29) by Borrell Associates.

CLICK HERE FOR FULL ARTICLE

Posted in Ad Spending, Data & Metrics, Local, Marketplace Trends, Television & Video, Traditional to Online | Leave a Comment »

Web video advertising: awaiting the boom

Posted by Mort Greenberg on May 31, 2008

Article Source: http://www.reuters.com

Article Author: By Kenneth Li and Paul Thomasch, (Additional reporting by Kate Holton in London and Nicola Leske in Paris; Editing by Braden Reddall)

Article Link: http://www.reuters.com/article/reutersEdge/idUSN2249916320080522

Thu May 22, 2008 7:44pm EDT

NEW YORK (Reuters) – Any conversation about hot spots in advertising inevitably swings toward online video, with marketers anxious to reach a huge audience watching their favorite TV show or homemade videos on the Web.

Why, then, did U.S. marketers spend just $471 million on online video advertising last year, according to Forrester, representing only 2.6 percent of all interactive marketing?

Executives attending the Reuters Global Technology, Media and Telecoms Summit this week cite inexperienced creative and sales staff and fear of the unknown among the roadblocks for online video advertising.

They widely agreed, however, that it was only a matter of time before it takes off.

“You have some terrible ads which we could be ashamed of and you have some great ads,” Publicis (PUBP.PA: Quote, Profile, Research) Chairman and Chief Executive Maurice Levy said.

TO READ THE REST OF THE ARTICLE CLICK HERE: http://www.reuters.com/article/reutersEdge/idUSN2249916320080522

Posted in Ad Spending, Brand Advertising, Branded Entertainment, Marketplace Trends, Multi-Channel, Online Video News, Television & Video, Traditional to Online, UGC | Leave a Comment »

Endemol UK Debuts Branded Entertainment Arm

Posted by Mort Greenberg on May 25, 2008

Article Source: http://www.worldscreen.com

Article Link: http://www.worldscreen.com/newscurrent.php?filename=endemol052208.htm

LONDON, May 22: Endemol UK has launched New State, a new division dedicated to securing brand partnerships for the U.K. group’s programming output, to be helmed by Cody Hogarth as the managing director.

Hogarth was previously Endemol UK’s head of commercial partnerships. The new unit will work alongside Endemol UK’s production arms in pairing top brands with TV and digital-media content. New State is part of Endemol’s global strategy to increase its branded entertainment activities across all platforms, including TV, online and mobile. The launch of New State follows last week’s announcement that Marco Di Gioacchino has been appointed as the executive director of branded entertainment at the Endemol Group.

Endemol UK’s recent successes in the branded-entertainment arena include Channel 4’s flagship Vodafone TBA, which sees top artists performing free gigs in venues around the U.K. and The Vodafone Live Music Awards, a ceremony that celebrates the best of live music. Both of these have been commissioned for a third season on Channel 4, and will return later this year. Endemol UK has also secured sponsors for The Gap Year, its online reality series for social-networking site Bebo.

Other credits include ITV1’s music entertainment series Orange Playlist; international fashion event Armani One Night Only, which aired on Channel 4; Calling The Shots for Pepsi International and the charity event Soccer Aid for ITV1 and Unicef, which was sponsored by T-Mobile.

Lucas Church, the COO of Endemol UK, commented: “All the signs are that brand partnerships will play an increasingly important role in delivering quality content across TV and digital-media platforms. This is an area where we see significant opportunities for growth and one which we now plan to bring into the heart of Endemol UK’s business.”

Hogarth added: “Endemol UK already has one of the production industry’s longest and most successful track records in marrying content with leading brands. The launch of New State demonstrates how serious we are about further expanding our role in this rapidly growing part of the market.”

—By Irene Lew

Posted in Branded Entertainment, Online Video News, Television & Video, Traditional to Online | Tagged: , | Leave a Comment »

Web video advertising: awaiting the boom

Posted by Mort Greenberg on May 23, 2008

Article Source: http://www.reuters.com

Ariticle Link: http://www.reuters.com/article/reutersEdge/idUSN2249916320080522

Thu May 22, 2008 7:44pm EDT

By Kenneth Li and Paul Thomasch – Analysis

NEW YORK (Reuters) – Any conversation about hot spots in advertising inevitably swings toward online video, with marketers anxious to reach a huge audience watching their favorite TV show or homemade videos on the Web.

Why, then, did U.S. marketers spend just $471 million on online video advertising last year, according to Forrester, representing only 2.6 percent of all interactive marketing?

Executives attending the Reuters Global Technology, Media and Telecoms Summit this week cite inexperienced creative and sales staff and fear of the unknown among the roadblocks for online video advertising.

They widely agreed, however, that it was only a matter of time before it takes off.

“You have some terrible ads which we could be ashamed of and you have some great ads,” Publicis (PUBP.PA: Quote, Profile, Research) Chairman and Chief Executive Maurice Levy said.

“What you will see with online advertising and video advertising is what you have seen with print and TV advertising, which is a progressive improvement,” he added.

In an industry conditioned to lure consumers with 30-second and 60-second television spots, creating effective Internet spots has been difficult.

“Things can only grow as fast as TV advertisers will make them grow — and honestly these are guys who want to move very cautiously because they have historically held all the cards in the ad world,” Forrester analyst James McQuivey said.

Selling video ads is another big issue.

“I don’t think publishers are really clear on how to sell it yet or what formats work best for consumers and a lot of the ad serving technology, tracking and campaign management technology is still pretty immature,” said Saul Klein, partner at Europe’s top Internet venture capital firm, Index Ventures.

“Even the bigger players in the market, Google (GOOG.O: Quote, Profile, Research) with DoubleClick, etcetera, don’t really have a robust answer on how video is going to work,” he added.

TOO RISKY TO AVOID

Still, Forrester expects online video advertising spending to roughly double this year to $989 million, then roughly double again to $1.86 billion in 2009. It puts the compound annual growth rate at 72 percent from 2007-2012, far exceeding any other type of interactive marketing growth.

“In terms of the growth rates, the online advertising in terms of video I think has more than tripled in the last 24 months,” said Jason Kilar, chief executive of Hulu, a video website owned by Rupert Murdoch’s News Corp (NWSa.N: Quote, Profile, Research) and General Electric Co’s (GE.N: Quote, Profile, Research) NBC Universal.

“You’re working off of a small base, but if you can keep rates anywhere near that for a number of years, you’re looking at a big industry, and certainly the projections suggest that,” he said.

Whether more money will go toward ads with full-length TV shows like “Saturday Night Live,” professionally created clips or user-submitted video, which to date has generated the lion’s share of viewing on video sites, remains up for debate.

For now, 70 percent to 80 percent of ad activity has centralized around traditional TV shorts on the Web, although that only accounts for 10 percent of viewing, Fred McIntyre, senior vice president at AOL Video, said in an interview.

“Advertisers will tell you that there’s not enough usage happening there, and if we just get more people to watch TV on the Internet, it’ll work,” McIntyre said.

But bigger growth could come from the middle tier of video types — professionally produced clips tailored for Web viewing. McIntyre said the format does a better job of attracting higher usage and engagement with viewers than TV shows ported to the Internet.

WPP Group Plc (WPP.L: Quote, Profile, Research) Chief Executive Martin Sorrell predicted advertising for all three would take hold along the same timeline.

He dismissed those who say video advertising may simply not be suited for the Internet, calling them “moaning minnies.” He said advertisers must be willing to experiment because it was too risky to bet against it being a success.

“It may be the Beatles, it may not be the Beatles,” he said. “But we have to invest in some of these areas to understand what’s going on.”

(For summit blog: summitnotebook.reuters.com/)

(Additional reporting by Kate Holton in London and Nicola Leske in Paris; Editing by Braden Reddall)

Posted in Ad Products, Marketplace Trends, Online Video News, Television & Video | Leave a Comment »

YouTube Adds Demographics Tab to Analytics Tools

Posted by Mort Greenberg on May 18, 2008

Article Source: http://clickz.com

Article Link: http://blog.clickz.com/080515-141417.html

May 15, 2008

YouTube has added a demographics tab to its Insight analytics platform for video uploaders. The feature makes it easy for creators to break down viewer patterns by age, gender or a combination of the two. The data come from birthday and gender data people are asked to share when they set up YouTube accounts.

The feature addition was announced in a blog post today from product manager Nick Jakobi. That post also notes many creators are altering their upload schedules based on learnings from the analytics tools, including insights about exactly when users are tuning in. In previous conversations with marketers, ClickZ learned that many agencies have used the platform to glean some new insights from old videos.

Posted by Zachary Rodgers at May 15, 2008 2:14 PM

Posted in Ad/Behaviroral Targeting, Consumer Behavior, Demos & Audiences, Marketplace Trends, Online Video News, Social Media, Television & Video, UGC | Leave a Comment »